Associate Manager, Consumer Products
1 settimana fa
We are seeking an experienced Associate Manager, Consumer Products to join our team in a key role for Retail Development. This position will be based in our Italy or Spanish office and will report directly to the Head of Consumer Products, Italy & Iberia.
Key Responsibilities- Manage the day-to-day retail business relationships, delivering a retail-first mindset in Italy and Iberia, covering all retailer partners.
- Develop and execute retail strategies, managing all Consumer Product campaigns across the Mattel Portfolio.
- Assist the Head of Consumer Products in managing the Consumer Products Marketing strategy, working with Brand marketing and retail marketing to develop Franchise-first retail & marketing campaigns.
- Manage Mattel's Consumer Products retail initiatives and execute against pre-existing programs.
- Maintain and grow retail relationships, focusing on all categories.
- Represent Mattel at trade events and presentations as required.
- Act as the point of contact and represent Mattel Consumer Products retail for key Retailers/Buyers.
- Present and sell in brands to retail to support the work of category managers and licensees.
- Manage all existing retail relations, across pitching, presenting, contact management, and strategy.
- Deliver the retail strategy and drive these relationships with Consumer Products programs, working with the Mattel Sales teams to deliver best-in-class programs.
- Assist in delivering detailed joint business plans for top 6 retail partners, including retail calendars and activation plans.
- Present retail plans to top Licensing partners.
- Conduct regular 1-1 meetings, arrange quarterly business reviews, bi-annual top-to-tops, and track activations.
- Support the category team in delivering and ensuring detailed joint Italy marketing plans (per top country) per partner, including licensee investment aligned with Mattel Consumer Products goals. Ensure marketing support for top items.
- Support the category team in researching, identifying, and pitching new category opportunities and prospective clients.
- Attend trade fairs or category-specific shows.
- Support the Head of Consumer Products on key strategies.
- Analyze the market with SWOT, gaps, opportunities, category priorities.
- Research, identify, and pitch new category opportunities and prospective clients.
- Keep current with changing trends and competition.
- Implement marketing and promotional strategies in liaison with internal and external stakeholders.
- Gather and share category best practice from across the EMEA region with local teams.
- Help find innovative ways to grow the business.
- Manage the extension of local deals into additional EMEA countries.
- Gather and share category best practice from across the EMEA region with local teams.
- Prepare brand pitch and marketing presentations across Mattel's IP portfolio of brands.
- Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
- Solid licensing experience/industry experience.
- Strong understanding of licensing and retail.
- High-level understanding of business objectives, related to marketing/brand management.
- Strong negotiation and commercial skills.
- Strategy and ability to drive vision.
- Expert presenting and ability to build compelling stories in PowerPoint.
- Strong communication – internal and external in a matrix org.
- Business and financial acumen – profit-driven, forecasting, analyze, and stat-focused.
- Fluent English is required, and Spanish and/or Italian is preferred.
- Effective project management skills.
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Associate Manager, Consumer Products
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Milano, Lombardia, Italia Mattel A tempo pienoJob DescriptionWe are seeking a highly skilled and experienced Associate Manager, Consumer Products to join our team in Italy or Spain. As a key member of our Consumer Products team, you will be responsible for managing retail business relationships, delivering a retail-first mindset, and driving top licensing partners as per our growth strategy.Key...
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