Associate Manager, Consumer Products
2 settimane fa
Join Mattel, a leading global toy and family entertainment company, as an Associate Manager, Consumer Products. In this role, you will be responsible for managing the day-to-day licensing business relationships in the Italy market, covering all Hardlines partners. Your primary focus will be on delivering Hardlines country strategy, supporting the Lead, and building relationships and programs with leading retailers.
Key Responsibilities:- Manage all existing licensing deals, including master toy and licensee relationships
- Deliver Hardlines country strategy, supporting the Lead
- Own the retail strategy for HL and drive these relationships with CP programs. Work with Mattel retail team to deliver best in class programs.
- Deliver detailed joint business plans per partner that includes forecast, budget, stretch targets, retail & marketing calendars and relevant product line plans
- Pitch and market presentations across Mattel's IP portfolio of brands
- Conduct bi-weekly 1-1 meetings, arrange quarterly business reviews, bi-annual top to tops and track financial goals through forecasting and ambitious sales targets
- Deliver and ensure detailed joint marketing plan per partner that includes licensee investment that is aligned with Mattel Consumer Product goals; ensure marketing support for top items.
- Be the internal point person for each licensee to ensure local markets are driving the strategy and goals for partners
- Research, identify and pitch new category opportunities and prospective clients
- Secure new licensing deals and negotiate renewals
- Attend Trade Fairs or category specific shows
- Support Country Lead on key strategy for the market
- Analyze the market with SWOT, Gaps, opportunities, category priorities
- Research, identify and pitch new category opportunities and prospective clients
- Keep current with changing trends & competition
- Work closely with the Product Development, Creative and Quality & Assurance teams on getting first class product to market
- Work closely with Retail Development, Digital, PR, Regional Franchise and Local Brand teams to develop joint business plans.
- Implement marketing and promotional strategies in liaison with internal & external stakeholders
- Gather and share category best practice from across the EMEA region
- Help find innovative ways to grow the business
- Prepare brand pitch and marketing presentations across Mattel's IP portfolio of brands
Requirements:
- Previous demonstrable experience working in a consumer products, marketing or sales position
- Understanding of the Licensing environment and exposure to Licensing
- Hardlines knowledge; experience of working with toy or product based
- Experience building a joint business plan
- Exposure to managing a financial plan and forecasting
Education:
- Degree in Business, Marketing or a relevant subject or equivalent experience
- Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
- Proven sales negotiation experience and commercial thinking mindset
- Solutions oriented with ability to 'think outside the box' to deliver additional revenue and opportunities
- Ability to influence others; persuasive and able to present messaging impactfully
- Commercial acumen with the competence to build and present a strategy
- Strong relationship builder and able to navigate internal and external relationships and stakeholders with ease
- Fluent Italian and English is required to perform this role
- Strong communication skills oral and written; able to deliver a narrative
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