Digital Performance Analyst

17 ore fa


Milano, Lombardia, Italia Prada A tempo pieno
Overview

The Prada Group, founded in 1913 in Italy, is built on a tradition of excellence and innovation. With over 45 countries of operation and more than 100 nationalities among its employees, the company offers a dynamic and international work environment.

Job Purpose

We are seeking a skilled Web Analytics Specialist for our Digital Team based in Milan HQ. This role involves analyzing website performance to provide actionable insights for improving user experience, conversion rates, and media optimization.

Main Responsibilities
  1. Design, maintain, and optimize reporting solutions using enterprise tools such as Adobe Analytics, Qlik Sense, and Power BI.
  2. Deliver ad-hoc analysis and recommendations to stakeholders for enhancing website performance and user experience.
  3. Regularly monitor website performance, identify issues, and propose opportunities for improvement.
  4. Conduct A/B testing to optimize site performance and translate business requirements into actionable analytics solutions.
Requirements

To be successful in this role, you will need:

  • At least 3 years of experience in web analytics, preferably within a strategy consulting firm.
  • A Bachelor's or Master's degree in Marketing, Statistics, Engineering, or a related field.
  • Excellent analytical skills and attention to detail.
  • Proactive self-starter with ability to manage multiple initiatives simultaneously.
  • Familiarity with web analytics tools, data visualization software, and end-to-end conversion rate optimization processes.
  • Fluency in spoken and written English and Italian.
Estimated Salary Range

€80,000 - €110,000 per annum, depending on qualifications and experience.



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