Lavori attuali relativi a Trade Marketing Manager for Motorcycle Products - Assago - Goodyear
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Assago, Italia Goodyear A tempo pienoSenior specialist trade marketing motorcycle Primary Purpose of the Position As key pillar of the Motorcycle strategy, the Trade Marketing Manager is a strategic position in the dynamic and exciting Motorcycle business. The main purpose of this role is to focus on the trade activation of the marketing plan. the TMM will aim to strengthen the Brand...
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Assago (MI), Italia Goodyear A tempo pienoSenior specialist trade marketing motorcycle Primary Purpose of the Position As key pillar of the Motorcycle strategy, the Trade Marketing Manager is a strategic position in the dynamic and exciting Motorcycle business. The main purpose of this role is to focus on the trade activation of the marketing plan. the TMM will aim to strengthen the Brand...
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Assago, Italia Goodyear A tempo pienoJob Title: Senior Specialist Trade Marketing MotorcycleJob Summary:We are seeking a highly skilled Senior Specialist Trade Marketing Motorcycle to join our team at Goodyear. As a key member of our marketing team, you will be responsible for developing and executing trade marketing strategies to drive business growth and increase brand awareness in the...
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Senior Trade Marketing Specialist
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Assago, Italia Goodyear A tempo pienoJob SummaryThe Trade Marketing Manager is a key role in the Motorcycle business, responsible for developing and executing trade marketing strategies to drive business growth. This position will focus on strengthening brand projects in the market, facilitating collaboration between countries and regions, and delivering business objectives.Key...
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Trade Marketing Manager for Motorcycle Products
3 mesi fa
Senior Trade Marketing Specialist - Motorcycle Division
Overview of the Role
As a vital component of the Motorcycle strategy, the Senior Trade Marketing Specialist plays a strategic role within the dynamic Motorcycle sector. The primary focus of this position is to enhance the trade activation of the marketing initiatives. This role aims to fortify brand projects in the marketplace and bridge the connection between various countries and regions under a new centralized marketing framework to achieve the defined business goals.
• Market Activation: Enhance existing Retail Programs by providing essential marketing support and ensuring effective implementation at the country level. Oversee sell-out promotions and end-user activities to drive growth in the Retail Channel.
• Motorsport Engagement: Utilize current and future Motorsport sponsorships by coordinating with European countries and assisting the marketing team in leveraging valuable Motorsport content, from concept development to execution.
• Event Management: Oversee event and brand activation projects from strategic planning to execution. Ensure that all event details are optimized while maintaining brand consistency and adhering to timelines.
• Digital Marketing Oversight: Supervise the execution of the digital marketing strategy, encompassing website management and social media engagement in collaboration with external partners. Track and analyze key performance indicators (KPIs) such as SEO metrics, total visits, new sessions, bounce rates, and conversion rates, along with social media metrics like reach and engagement.
• Budget Management: Ensure the efficient use of event-related budgets through meticulous cost analysis and effective negotiation. Aim to maximize return on investment (ROI) for events without compromising quality.
• Public Relations Coordination: Manage PR activities and ensure alignment with the overall communication strategy.
Key Responsibilities
RETAIL CHANNEL ACTIVATION
• Develop the Retail Program from a Trade Marketing perspective, including support, promotions, merchandising, point-of-sale materials, and training initiatives.
• Monitor program deployment at the country level, ensuring consistency from planning through to execution.
• Guide countries in the utilization of new tools (e.g., Showpad, Brevo).
• Align with consumer marketing processes (e.g., Promotion Management Tool).
DIGITAL MARKETING STRATEGY
• Design and implement a comprehensive digital marketing strategy, focusing on social media, including defining objectives, budget, and tactics.
• Monitor website KPIs and ensure ongoing development in collaboration with external partners.
• Ensure the digital marketing strategy is effectively executed at the country level.
• Strive for year-over-year growth in brand awareness.
PUBLIC RELATIONS MANAGEMENT
• Coordinate all PR and above-the-line (ATL) activities as part of the communication strategy.
• Select key Motorsport and motorcycle content to create engaging narratives and enhance brand visibility in targeted media channels (content marketing).
• Share content internally across departments and countries to maintain alignment regarding brand initiatives.
Required Experience
A minimum of 5 years of experience in marketing roles.
Knowledge & Skills
Expertise in Marketing
Familiarity with the Motorcycle industry
Proficiency in Digital Marketing
Strong Communication Skills
Adaptability, openness to continuous interaction, results-oriented mindset, presentation skills, writing and editing capabilities, digital planning, and event management skills. Ability to collaborate in virtual teams.
Excellent command of English.
Willingness to learn, develop, and grow within the role.
Goodyear is recognized as one of the largest tire manufacturers globally, employing approximately 72,000 individuals and operating 55 facilities across 23 countries. The company's two Innovation Centers, located in Akron, Ohio, and Colmar-Berg, Luxembourg, are dedicated to developing cutting-edge products and services that set industry standards for technology and performance.
