Customer Relationship Manager in Travel Tech
2 giorni fa
About Us
Hostelworld Group is the global online booking platform for hostels, inspiring adventurous minds to explore the world. With over 13 million reviews across 17,800 hostels in more than 179 countries, we are the leading social travel hub.
The Role
We're seeking a CRM Analyst to enhance customer relationships through data-driven insights, working with our Mobile Analytics Team in Porto, Portugal. This role involves analysing customer behaviours, segmenting audiences, and optimising marketing efforts to improve engagement and retention.
Key Responsibilities
- Develop and maintain segments for personalised marketing campaigns based on customer behaviour, demographic data, and booking patterns.
- Analyse CRM data to provide actionable insights on customer lifecycle, loyalty, and retention.
- Collaborate with the mobile team to design, test, and optimize campaigns across multiple channels.
- Monitor and report on the performance of CRM initiatives, providing regular updates to senior management on their impact on revenue and customer engagement.
- Manage the integration of new data sources into the CRM system to ensure a holistic view of the customer.
Requirements
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
- 2+ years of experience in CRM analytics or a related field, preferably in the travel or tech industry.
- Strong analytical skills with experience in SQL, Excel, and CRM software (e.g., Salesforce, HubSpot).
- Experience with data visualization tools such as Tableau or Power BI.
- Knowledge of statistical modeling and data mining techniques is a plus.
What We Offer
- Competitive salary of €60,000 - €80,000 per annum.
- Enhanced annual leave and wellbeing days.
- Paid family leave and inclusive people policies.
- A chance to give back to your local community with paid volunteering days.
Join Our Team
As a CRM Analyst at Hostelworld, you'll work with a motivated team of data analysts, engineers, and scientists to drive business decisions and enhance the customer journey in the travel sector. If you're passionate about leveraging data to drive growth, apply now
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