Trade Marketing and E-Commerce Development Specialist

1 mese fa

Milano, Lombardia, Italia Brown-Forman A tempo pieno

About the Role

We are seeking a highly motivated Trade Marketing and E-Commerce Development Specialist to join our team in Italy. As a key member of our commercial organization, you will play a critical role in developing and implementing trade marketing tactics for our total portfolio across all domestic Off Trade and e-commerce channels.

Key Responsibilities:

  • Contribute to the formulation of annual commercial plans and trade marketing brand plans, working closely with the Trade Marketing Manager to ensure alignment with business objectives.
  • Collaborate with the brand marketing team to ideate, plan, produce, and implement best-in-class promotional programs and activities across channels, regions, and customers.
  • Raise yearly e-commerce plans to drive sales growth and enhance consumer engagement.
  • Support the efficient planning and allocation of trade resources across channels and customers, ensuring alignment with brand objectives and field feedback.
  • Coordinate the ordering process for POSM and Gift Packs, monitoring budget and invoicing accordingly.

Requirements:

  • Academic background in business-related disciplines (Master's degree considered a plus) and 3+ years of experience in relevant roles (i.e., trade marketing/sales marketing) in FMCG industry.
  • Fluent in both Italian and English (speaking and writing).
  • Clear driving license cat B.
  • Good ability to analyze and understand panel data (Nielsen/IRI).
  • Strong interpersonal skills and ability to work with and through people to accomplish goals.

What We Offer:

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We provide a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

The estimated salary for this role is approximately €55,000 - €65,000 per year, depending on qualifications and experience. This is an office/hybrid role, with 3 days spent in the office. The ideal candidate will have prior experience in beer, wine, and spirits, as well as strong team-player skills, adaptability, problem-solving abilities, and a 'can-do' mentality.

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