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Salesforce Marketing Cloud Specialist
2 mesi fa
We are seeking a highly skilled Salesforce Marketing Cloud Specialist to join our team at Publicis Groupe. As a key member of our digital transformation team, you will play a critical role in helping our clients drive growth and efficiency in a rapidly changing business landscape.
Key Responsibilities- Data Management and Quality: Assist in the management and maintenance of our CRM system, ensuring data accuracy and completeness.
- Email Marketing and Automation: Support the creation and execution of email marketing campaigns and push notifications, using marketing automation tools.
- Audience Segmentation and Targeting: Collaborate with the CRM team to segment and target audiences effectively.
- Performance Metrics and Reporting: Monitor and report on key performance metrics related to CRM, email marketing, and push notification efforts.
- Customer Journey Development: Assist in the development and optimization of customer journeys and automated workflows.
- Data Analysis and Insights: Provide support in analyzing customer data to identify trends and opportunities.
- Customer Persona Development: Help in the creation of customer personas and audience segmentation strategies.
- Industry Knowledge and Best Practices: Stay updated on industry best practices and trends in CRM and Marketing Automation.
- Education: Bachelor's or Master's degree in marketing, Business, or a related field.
- Language Skills: Fluent Italian and English.
- Technical Skills: In-depth knowledge of Salesforce Marketing Cloud, including Email Studio, Mobile Studio, Automation Studio, Journey Builder, Content Builder, Audience Builder, and Analytics builder. Proficiency in Automation Studio and Journey Builder, with advanced skills in AMPscript and SQL.
- Soft Skills: Excellent analytical and problem-solving skills, strong attention to detail and organizational abilities, effective communication and teamwork skills, and self-motivation.
Publicis Groupe is a global leader in marketing, media, and digital transformation. We help our clients drive growth and efficiency in a rapidly changing business landscape. Our team is passionate about delivering innovative solutions that drive business results.
What We Offer- Learning and Development: We provide numerous learning opportunities to deepen your skillset and support your professional growth.
- Culture and Community: We offer a vibrant workplace culture with many different community events throughout the year.
- Well-being and Benefits: We put the well-being of our people first and organize various health initiatives. We also offer numerous discounts on travel, cultural, and leisure activities.
