Digital Media Content Strategist

4 settimane fa


Roma, Lazio, Italia Bulgari A tempo pieno

Posizione

Mission

Il New Media Creative Specialist è responsabile della creazione di contenuti innovativi per il brand Bulgari attraverso strumenti di comunicazione digitali. Queste iniziative sono volte a riflettere l'immagine e i valori del marchio e a promuovere opportunità di avanguardia attraverso i nuovi media e i canali.

Main Accountabilities

Il team sarà supportato nella:

  • Stimolare strategie di contenuti digitali per supportare la consapevolezza di marca, l'engagement e la lealtà;
  • Gestire la creazione di contenuti per 3D OOH, CGI special contents, online e offline;
  • Identificare nuove opportunità sui canali di media emergenti per coinvolgere e mantenere l'audience del brand;
  • Talent scouting per stabilire partnership efficaci e collaborazioni per lo sviluppo di contenuti innovativi e nuove modalità di creazione di contenuti e esecuzione di piani di comunicazione;
  • Coordinare tutti i dipartimenti di Brand e Comunicazione per sviluppare progetti innovativi 360°, supportando lo sviluppo degli obiettivi del brand;

Responsabilità del lavoro

  • +3 anni di esperienza in ruoli simili;
  • Laurea in Comunicazione o campi creativi;
  • Abilità organizzative forti e capacità di lavorare in grandi team;
  • Conoscenza di Office (pptx, excel...) e pacchetto Adobe (photoshop, adobe premier pro...);
  • Interesse genuino per la creazione di narrazioni coinvolgenti intorno al potenziale dei generativi AI e dei nuovi media;
  • Esperienza con software AI come Midjourney, Stable Diffusion e altri è apprezzata;
  • Precedente esperienza nel settore lusso è un plus;
  • Fluenza in italiano e inglese, francese e altre lingue è un plus.


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