Digital Media Content Strategist
4 settimane fa
Posizione
Mission
Il New Media Creative Specialist è responsabile della creazione di contenuti innovativi per il brand Bulgari attraverso strumenti di comunicazione digitali. Queste iniziative sono volte a riflettere l'immagine e i valori del marchio e a promuovere opportunità di avanguardia attraverso i nuovi media e i canali.
Main Accountabilities
Il team sarà supportato nella:
- Stimolare strategie di contenuti digitali per supportare la consapevolezza di marca, l'engagement e la lealtà;
- Gestire la creazione di contenuti per 3D OOH, CGI special contents, online e offline;
- Identificare nuove opportunità sui canali di media emergenti per coinvolgere e mantenere l'audience del brand;
- Talent scouting per stabilire partnership efficaci e collaborazioni per lo sviluppo di contenuti innovativi e nuove modalità di creazione di contenuti e esecuzione di piani di comunicazione;
- Coordinare tutti i dipartimenti di Brand e Comunicazione per sviluppare progetti innovativi 360°, supportando lo sviluppo degli obiettivi del brand;
Responsabilità del lavoro
- +3 anni di esperienza in ruoli simili;
- Laurea in Comunicazione o campi creativi;
- Abilità organizzative forti e capacità di lavorare in grandi team;
- Conoscenza di Office (pptx, excel...) e pacchetto Adobe (photoshop, adobe premier pro...);
- Interesse genuino per la creazione di narrazioni coinvolgenti intorno al potenziale dei generativi AI e dei nuovi media;
- Esperienza con software AI come Midjourney, Stable Diffusion e altri è apprezzata;
- Precedente esperienza nel settore lusso è un plus;
- Fluenza in italiano e inglese, francese e altre lingue è un plus.
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