Product Marketing Manager
2 settimane fa
We are Yokohama TWS, a leading global supplier of tires and complete wheels for the agricultural, material handling, construction, and motorcycles segments. Our mission is to design and manufacture tire and wheel solutions that meet the evolving needs of our customers. With a strong focus on innovation, technology, and sustainability, we strive to provide value, safety, and ease to our customers worldwide.
Job DescriptionWe are seeking a highly skilled Product Marketing Manager to join our team. As a Product Marketing Manager, you will be responsible for managing the entire life cycle of product development and driving all marketing activities to ensure we meet our challenging sales targets for the Material Handling segment.
Key Responsibilities- Monitor and analyze market trends, consumer behavior, and competitor activity to identify global market opportunities for our products.
- Prepare sales forecasts and budgets, and monitor sales volumes, revenues, and costs against forecasts to adapt plans and improve sales performance.
- Manage existing product ranges throughout the entire product life cycle, providing technical product training and information to support global sales.
- Contribute to PR, events, and exhibitions for the Material Handling segment, liaising with advertising and promotions specialists to design global sales campaigns.
- Oversee product development and design, set prices, launch new products, support advertising campaigns, and monitor global sales performance.
- Master's Degree in Marketing, Economics, Business-related fields, or Engineering.
- 3 years of experience in a similar role within a complex multinational environment.
- Advanced proficiency in MS Office.
- Fluent in English.
- Ability to manage complexity and work towards challenging targets.
- Ability to lead and engage the team.
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