Global Marketing Strategist for Cardiopulmonary Products
2 settimane fa
About LivaNova
LivaNova is a global medical technology company with nearly five decades of experience and a commitment to improving patients' lives. Our advanced technologies and treatments provide meaningful solutions for healthcare professionals, patients, and systems worldwide.
Your New Role
We're seeking a skilled Marketing Manager to join our customer-centric Global Strategic Marketing team in support of our Cardiopulmonary Business Unit. This role involves ensuring seamless transitions from portfolio strategy to product development and market launch, driving products from concept to successful commercial execution.
Key Responsibilities
Strategy:
- Develop and drive the creation of long-term product line roadmaps aligned with company objectives and market opportunities.
- Define and deploy comprehensive product portfolio strategies incorporating cross-functional inputs, balancing product life cycles and regional business needs for profitable growth.
- Create and own strategic project charters to develop and validate new market opportunities.
Product Ownership:
- Drive and guide customer insights collection through VOC and secondary market research to identify and validate market opportunities and unmet needs.
- Review and validate new concept and product requirements to ensure alignment with the product portfolio strategy.
- Organize customer evaluation sessions to gather feedback as cross-functional input for new product scoping and evaluating product portfolio needs.
- Develop and deploy annual marketing plans to support regional business objectives and drive tactic execution together with regions.
- Create and review marketing-related project documents to ensure successful stage gate reviews.
Sales and Marketing Support:
- Define and deploy product launch plans involving internal and regional stakeholders to achieve business case targets.
- Be the assigned product portfolio go-to person, driving and owning all marketing-related deliverables for this portfolio.
- Define and execute product life cycle portfolio management for the products, supporting cross-functional teams and regions.
- Collect and analyze market and competitive product portfolio intelligence, translating it into meaningful insights for Innovation and regional teams.
- Develop and create new marketing collaterals for existing and new products.
Stakeholders Management:
- Establish strong working relationships across functions to garner feedback and capture internal voices as appropriate.
- Establish and maintain partnerships with key stakeholders, industry leaders, and third-party vendors to enhance product offerings and market positioning.
- Establish and maintain partnerships with key customers.
About You
- Solid product management experience in the medical device industry.
- Proven track record of successful product launches and ability to utilize creative thinking in developing effective marketing plans.
- Ability to translate analytical and strategic thinking into actionable plans for teams.
- Remote work experience and ability to collaborate effectively with cross-functional teams in virtual environments.
- Ability and willingness to travel 50% of the time.
- Master's degree in Engineering, Business, Science, or Marketing, or equivalent experience.
What We Can Offer You
In addition to providing a supportive, inclusive, and collaborative environment where you'll feel empowered to take ownership and drive meaningful change, we offer a competitive package including financial benefits.
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