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Senior Manager of Trade Marketing for Motorcycles
2 mesi fa
Senior Trade Marketing Specialist - Motorcycle Division
Position Overview
As a pivotal component of the Motorcycle strategy, the Senior Trade Marketing Specialist plays a crucial role in the vibrant and dynamic Motorcycle sector. The primary objective of this position is to enhance the trade activation of the marketing strategy. This role will focus on reinforcing brand initiatives in the marketplace and facilitating connections between regional and country teams within a newly centralized marketing framework to achieve business goals.
• Market Activation: Enhance existing Retail Programs by providing essential marketing support and ensuring effective implementation at the country level. Oversee promotional activities aimed at increasing sales in the Retail Channel.
• Motorsport Engagement: Utilize current and future Motorsport sponsorships by coordinating with European countries and assisting the marketing team in leveraging valuable Motorsport content, from conceptualization to execution.
• Event Management: Oversee event and brand activation projects from strategy formulation to execution. Ensure that all event details are optimized while maintaining brand integrity and ensuring timely delivery.
• Digital Marketing Oversight: Supervise the execution of the digital marketing strategy, encompassing website management and social media collaboration with external partners. Monitor and analyze key performance indicators (KPIs) such as SEO, total visits, new sessions, bounce rates, and conversion metrics, as well as social media metrics like reach and engagement.
• Budget Management: Ensure the efficient use of event-related budgets through meticulous cost analysis and effective negotiation. Strive to maximize event return on investment (ROI) without compromising quality.
• Public Relations Coordination: Manage PR activities effectively.
Key Responsibilities
RETAIL CHANNEL ACTIVATION
• Develop the Retail Program from a Trade Marketing perspective, including support, promotions, merchandising, point-of-sale materials, and training initiatives.
• Monitor program implementation at the country level, ensuring consistency from planning through execution.
• Guide countries in the adoption of new tools (e.g., Showpad, Brevo).
• Align with consumer marketing processes (e.g., Promotion Management Tool).
DIGITAL MARKETING STRATEGY
• Design and implement a comprehensive digital marketing strategy, focusing on social media, including defining objectives, budget allocation, and tactical execution.
• Monitor website KPIs and ensure continuous improvement in collaboration with external partners.
• Ensure the digital marketing strategy is effectively executed at the country level.
• Aim for year-over-year growth in brand awareness.
PUBLIC RELATIONS MANAGEMENT
• Coordinate all PR and above-the-line (ATL) activities as part of the overarching communication strategy.
• Select key Motorsport and motorcycle content to create engaging narratives and enhance brand visibility in selected media channels (content marketing).
• Share relevant content internally across departments and countries to maintain alignment within the team regarding brand initiatives.
Qualifications
A minimum of 5 years of experience in marketing roles.
Skills and Knowledge
Expertise in Marketing
Familiarity with the Motorcycle industry
Proficiency in Digital Marketing
Strong Communication Skills
Adaptability, openness to continuous collaboration, results-oriented mindset, proficiency in presenting, writing, and editing, digital planning, and event management. Ability to work effectively in virtual teams.
Excellent command of English.
Capacity for learning, development, and growth within the role.
Goodyear is recognized as one of the largest tire manufacturers globally, employing approximately 72,000 individuals and operating 55 production facilities across 23 countries. The company’s two Innovation Centers, located in Akron, Ohio, and Colmar-Berg, Luxembourg, are dedicated to developing cutting-edge products and services that set industry standards for technology and performance.
