Strategic Marketing Director
11 ore fa
**About Us**
We're a fast-paced, results-driven organization looking for a skilled Regional Marketing Specialist to join our team in Europe. As a key member of our marketing team, you'll be responsible for developing and executing omnichannel campaigns that engage our target audience and generate demand for our sales teams.
**Job Summary**
The ideal candidate will have 3-5 years of experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices. You'll be proficient in marketing automation software and CRM tools, able to analyze data and make informed decisions.
**Responsibilities**
- Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
- Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
- Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bring innovative ideas to propose new ways to engage target audiences.
- Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
- Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
- Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
- Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
- Attend, support, and measure the success of trade shows, conferences, and smaller events.
**What We Offer**
- A competitive salary: €60,000 per annum.
- A dynamic and supportive work environment.
- Ongoing training and development opportunities.
- A generous benefits package.
**What You Bring**
- A proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.
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