Marketing Director
4 giorni fa
Job Summary
Siegel+Gale is a global brand strategy, design, and experience firm. We are seeking a talented Marketing Director to support our marketing and new business programs. This role will report to the Chief Marketing Officer and will be responsible for managing our digital presence and marketing technology globally.
Key Responsibilities
- Partner with the Chief Marketing Officer to manage our global brand and performance across channels, website, email marketing, and social media.
- Lead search performance, including SEO/SEM programs.
- Partner with the Chief Marketing Officer to grow reach and engagement across platforms, including LinkedIn, Instagram, Twitter, Spotify, and Facebook.
- Maintain the hygiene, growth, and integrations across our martech stack, including platforms such as Salesforce, HubSpot, Zoominfo, LinkedIn, and more.
- Lead the execution of marketing activities, including email, social, and direct marketing.
- Work collaboratively with the Chief Marketing Officer, regional Managing Directors, and business development team to create localized, annual demand generation plans, prioritize activities, and align on budget and schedule.
- Collaborate with marketing colleagues and global practitioners to increase the output of thought leadership that reinforces our point of view across key practice areas and offerings.
- Partner on project management for the development and distribution of select content, including reports, thought leadership articles, case studies, content for social, website, whitepapers, marketing materials, and other outputs to support the execution of our marketing plan.
- Keep a continual pulse on culture, market intelligence, and proactively identify topics to create content that inserts Siegel+Gale into emerging conversations.
- Use analytics to identify areas of success, opportunity, and improvement, and continuously refine demand generation programs.
- Support executive communications, including ghostwriting, special projects, presentation development, and research, as needed.
- Partner with colleagues to strengthen marketing's partnership with account management to amplify client work through content, PR, and social activities.
- Project manage content development client launch activities.
Requirements
- 8+ years of experience working in marketing for professional services firms, agencies, or technology companies.
- Bachelor's degree in marketing, communications, English, or a related field.
- Digital marketer with strong experience in web management, SEO/SEM, social media, demand generation, Salesforce, HubSpot, and LinkedIn.
- Exceptional writer with a deep curiosity about brands and marketing and a research-led thinker who can identify trends and transform complex topics into fresh, clear, and distinct content.
- Simplifier, able to draw insights from materials and people, and craft narratives to drive awareness, relevance, and action.
- Experience working with fast-paced business development or sales organizations.
- Self-starter with strong work ethic, excellent project management skills, analytical aptitude, ability to meet deadlines, and experience managing multiple, concurrent projects.
- Collaborative and results-driven team player.
- Strong interpersonal skills with experience working with senior-level executives.
Salary Range
$140,000 - $160,000
Equal Employment Opportunity
Siegel+Gale continually seeks to advance the principles of equal employment opportunity to all applicants and employees. As such, Siegel+Gale does not discriminate on the basis of race, color, religion, sex, national origin, age, mental or physical disability, or status as a protected veteran.
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