Digital Marketing Strategist
6 giorni fa
Job Title: Digital Marketing Specialist
About the Role:
TOMRA Collection Pty Ltd is seeking a highly skilled Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for developing, implementing, and optimizing digital marketing campaigns across various digital channels.
Key Responsibilities:
- Plan and execute digital marketing activities, including SEO/SEA, marketing database, email, and display advertising campaigns.
- Manage and grow TOMRA Collection Pty Ltd's digital presence.
- Ensure consistent branding across digital channels in collaboration with TOMRA Group.
- Design and execute targeted initiatives to reach audiences through various channels.
- Analyze campaign results, conversion rates, and website traffic to improve future marketing activities.
- Measure and report performance of our website, landing pages, digital marketing campaigns, and assess against goals (KPIs).
- Identify trends and insights, and optimize investments and performance based on the insights.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize analytical skills to evaluate user experience across multiple channels.
- Back-end content management, platform development, deployment, testing.
- Website optimization for search engines (SEO, SEM) optimizing website pages, building internal and external linking, keywords research for content, etc.
- Video channels management and optimization (e.g., YouTube).
- Newsletter setup and distribution, workflows optimization.
- Support product launches, campaigns, and exhibitions.
- Project management support of global projects that impact the whole team such as the Sales and Marketing Meeting, exhibitions, conferences with customers and integrators, marketing campaigns, and product launches.
- Manage and coordinate marketing students that will support the global team.
- Support planning, coordination, analysis, and adaptation of advertising plan and tracking the performance of the ads.
- Provide consultancy and support execution of requests from local offices such as digital projects, advertising, webinars, branding, and office decoration.
- Coordinate with external suppliers such as agencies and freelancers.
- Facilitate the development of the Brand Center and marketing server as tools that will promote the value and usability of marketing assets.
- Plan and execute, together with product management and Sales, global and local webinars, digital events, and trainings.
Requirements:
- A minimum of 2 years experience working in a marketing position.
- Possess a solid understanding of effective marketing techniques.
- Be able to communicate clearly and effectively in English. Other languages are a plus.
- Strong time-management, organizational, and project management skills.
- Bachelor's Degree in Marketing, Communications, or Business.
Additional Information:
TOMRA Collection Pty Ltd is an equal opportunity employer and welcomes applications from diverse candidates. We offer a competitive salary and benefits package, as well as opportunities for professional and personal development.
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