Digital Marketing Strategist

6 giorni fa


Roma, Lazio, Italia TOMRA Collection Pty Ltd A tempo pieno

Job Title: Digital Marketing Specialist

About the Role:

TOMRA Collection Pty Ltd is seeking a highly skilled Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for developing, implementing, and optimizing digital marketing campaigns across various digital channels.

Key Responsibilities:

  • Plan and execute digital marketing activities, including SEO/SEA, marketing database, email, and display advertising campaigns.
  • Manage and grow TOMRA Collection Pty Ltd's digital presence.
  • Ensure consistent branding across digital channels in collaboration with TOMRA Group.
  • Design and execute targeted initiatives to reach audiences through various channels.
  • Analyze campaign results, conversion rates, and website traffic to improve future marketing activities.
  • Measure and report performance of our website, landing pages, digital marketing campaigns, and assess against goals (KPIs).
  • Identify trends and insights, and optimize investments and performance based on the insights.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize analytical skills to evaluate user experience across multiple channels.
  • Back-end content management, platform development, deployment, testing.
  • Website optimization for search engines (SEO, SEM) optimizing website pages, building internal and external linking, keywords research for content, etc.
  • Video channels management and optimization (e.g., YouTube).
  • Newsletter setup and distribution, workflows optimization.
  • Support product launches, campaigns, and exhibitions.
  • Project management support of global projects that impact the whole team such as the Sales and Marketing Meeting, exhibitions, conferences with customers and integrators, marketing campaigns, and product launches.
  • Manage and coordinate marketing students that will support the global team.
  • Support planning, coordination, analysis, and adaptation of advertising plan and tracking the performance of the ads.
  • Provide consultancy and support execution of requests from local offices such as digital projects, advertising, webinars, branding, and office decoration.
  • Coordinate with external suppliers such as agencies and freelancers.
  • Facilitate the development of the Brand Center and marketing server as tools that will promote the value and usability of marketing assets.
  • Plan and execute, together with product management and Sales, global and local webinars, digital events, and trainings.

Requirements:

  • A minimum of 2 years experience working in a marketing position.
  • Possess a solid understanding of effective marketing techniques.
  • Be able to communicate clearly and effectively in English. Other languages are a plus.
  • Strong time-management, organizational, and project management skills.
  • Bachelor's Degree in Marketing, Communications, or Business.

Additional Information:

TOMRA Collection Pty Ltd is an equal opportunity employer and welcomes applications from diverse candidates. We offer a competitive salary and benefits package, as well as opportunities for professional and personal development.



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