Senior Digital Analytics Consultant

3 settimane fa

Milano, Lombardia, Italia fifty-five A tempo pieno
About fifty-five

fifty-five is a pioneering data company that empowers brands to transform with data and AI, enhancing their marketing operations through a unique blend of consultancy and technology services.

As the strategic data pillar of The Brandtech Group, we offer a comprehensive range of services that combine strategy consulting, cloud services, media consulting, and customer experience.

Our team of over 400 digital experts, comprising digital consultants, tracking and media specialists, engineers, and data scientists, work in close collaboration to provide senior-level marketing consultancy and technical support to our clients across various industries worldwide.

We partner with advertisers from data collection to activation and exploitation, helping organizations become truly omnichannel entities that optimize the efficiency of their digital ecosystem and its synergies with the physical world.

Headquartered in Paris, we operate across three time zones from our ten offices located in Paris, London, Geneva, Milan, Shanghai, Hong Kong, Shenzhen, Taipei, Singapore, and New York. fifty-five prioritizes the well-being of its employees, which earned it a spot in the Best Workplaces France ranking in 2018.

About the Role

Within our consulting team based in Milan, you will play a key role in delivering fifty-five's data-led projects to multiple clients. These projects will be driven by client objectives related to data collection, customer acquisition, onsite conversion optimization, media-mix optimization, and digital business consulting.

You will contribute to promoting a customer-centric vision of digital marketing, based on the systematic and methodical use of data to support decisions. You will work across multiple industries, including luxury, FMCG, sport, and beauty.

You will report to a Local Executive Director and work closely with Product, Engineering, and Operations Teams based in Paris. As a data analyst and consultant, you will follow an action plan, issuing step-by-step deliverables required for successful project delivery. You will guarantee the integrity of analytics data as well as its analysis and interpretation in working with your team and client.

You will be responsible for the content, format, and overall quality of the outputs delivered to the client and for monitoring their operational and technical implementation where required. Based on your good understanding of our projects and our clients' needs, you will collaborate with all our teams to develop fifty-five's offer, both in terms of marketing and in terms of technical and operational delivery.

Responsibilities
  • Deliver projects related to the monitoring of the client's digital activity based on key performance indicators (reporting), to onsite conversion optimization through data analysis and web testing, to online media buy optimization and CRM.
  • Analyze data and structure relevant information for the client's benefit, in consistency with business indicators specific to their industry (e.g., mobile operators, retail, travel, etc.).
  • Develop a sharp operational expertise on both conversion and online media-buy topics.
  • Meet clients' needs and pay strong attention to the quality of all deliverables.
  • Occasional travel possible, within Italy or abroad (including Paris).
Education and Experience
  • Master's degree (business, engineering) or equivalent diploma.
  • 1 to 3 years of experience in digital marketing, consulting firms, marketing or business intelligence software, or media agencies.
  • Working with web analytics tools.
  • Knowledge of the main online acquisition channels: SEO, SEM, and bid management, display and programmatic, affiliates, email, and social media.
Skills and Interests
  • Fluent in Italian and English and excellent communication, oral and written.
  • Strong analytical skills and knowledge of analysis, statistical software, and data visualization tools.
  • Good business and market understanding.
  • Client-facing skills.
  • Good team spirit.
  • Strong interest in new technologies and the digital industry.

fifty-five provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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