Marketing Communications Strategist for Luxury Hospitality Concept

20 ore fa


Roma, Lazio, Italia The Hoxton A tempo pieno

About The Hoxton Rome

The Hoxton, Rome is our 10th Hoxton property, boasting 192 bedrooms to cater to various stays. Enjoy a fresh pastry at Cugino, our relaxed café where you can soak up those Italian rays. Or visit Elio, a restaurant designed to express the flavours, ingredients, energy and joyous hospitality of long and boozy meals with friends on holiday.

Job Overview

We are seeking an experienced PR & Brand Manager to join our team and play a crucial part in maintaining The Hoxton Rome's success. Your role will be to ensure The Hoxton Rome is a hotspot for locals and internationals, maintain relationships with brand partners and friends of the hotel, and lead our overall communication and marketing strategy to keep the Hox as one of Rome's top destinations.

Key Responsibilities

  • Lead our communications and partnership strategy, manage relationships with Hox Friends, act as the guardian of brand values, and curate the guest experience.
  • Drive innovative thinking that delivers on brand and business goals - ensuring The Hoxton remains a hotspot for work, eat, drink, rest, or play.
  • Owning and managing our local PR strategy, working with the Head of Communications for The Hoxton to ensure the hotel, restaurants, bars, and event spaces are always top of mind for media and influencers.
  • Generating content and managing local restaurant social media channels with strategic input from our central comms team and support from Social Media freelancers.
  • Building a community of loyal Hox guests and fans - Hox Friends, Social Influencers, local professionals, and opinion leaders - who support our communications strategy by constantly talking about and visiting The Hoxton and our restaurants.
  • Developing local partnerships and activations in the hotel and city that reach new audiences, spread the word, and help position the brand in a new market.
  • Delivering against rooms/restaurant/bar/Apartment revenue targets and working closely with the F&B, Sales, and Revenue teams on ideas, offers, and packages to achieve them.
  • Managing the guest journey (Hotel, F&B, The Apartment), ensuring every touch point is on brand and delivering personal and innovative experiences.
  • Creating design briefs for local collateral and campaigns to submit to our central Ennismore graphic design team.

Requirements and Qualifications

  • Someone proactive and able to work independently but likes being sociable & collaborative too.
  • A creative thinker with a track record building lifestyle brands but also delivering business results in the French market.
  • Ability to work across the entire marketing mix, with loads of PR experience and a little black book of media contacts.
  • Someone who can not only make cultural partnerships happen or pull-off talked-about events but can also think strategically about tactical marketing ideas to drive bookings & covers.
  • A personal network of strong local and international contacts in industries such as foodie scenes.

Benefits

  • The opportunity to take over one of the most exciting hospitality concepts in Rome (and Italy) and have a real impact on its success.
  • Join an innovative, fast-growing, international group committed to building global brands.
  • The chance to challenge the norm and work in an environment that is both creative and rewarding.
  • Become part of a team passionate about creating great hospitality experiences and building a portfolio of brands.
  • Great discounts across the entire Ennismore family.
  • A competitive package and plenty of opportunities for development.

Salary: €60,000 - €80,000 per annum



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