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Global Brand Lead for Cresemba

2 mesi fa

Roma, Lazio, Italia Pfizer A tempo pieno
Job Summary

The CRESEMBA Global Brand Lead role offers an exciting opportunity to manage a cutting-edge brand, launch a new pediatric indication globally, chair the Global Governance and Global Medicines Teams, manage the commercial relationship with our alliance partner Basilea, and drive continued growth for the International Commercial Division by developing the global brand strategy.

Key Responsibilities
  • Develop and execute the Brand marketing strategy and positioning of CRESEMBA, including Life Cycle Management.
  • Drive launch excellence for the new pediatric indication with the development of customer-insight based content generation and launch sequence planning.
  • Co-chair the CRESEMBA Global Medicines Team with Medical, acting as the single point of commercial accountability.
  • Act as the commercial alliance lead with partner Basilea.
  • In partnership with PGS, drive global supply planning and management, a critical activity in an API-constrained supply chain.
  • Support the development of KOLs and advocacy strategy, including the management of relevant medical education such as congresses and symposia.
  • Manage OPEX and ensure that the brand budget is focused and spent against the highest mROI priorities.
  • Oversee appropriate market research and implement findings accordingly into the promotional platform to deliver growth opportunities.
  • Monitor and track CRESEMBA competitive intelligence and customer insights, incorporating relevant findings into strategies and content.
  • Lead the cross-functional CRESEMBA team in the development of the annual Operating Plan deliverables, aligning across key stakeholders to understand opportunities, risks, customer insights, and define appropriate strategies and tactics to meet and exceed these needs.
Requirements
  • At least 15 years of pharmaceutical experience with broad knowledge of the industry and healthcare environment.
  • Robust prior brand marketing background (global/ regional / country level) with a strong history of achievement and performance; strong financial acumen required.
  • Demonstrated track record of success in delivering top-line revenue growth and bottom-line performance.
  • Strong interpersonal skills are required, as well as excellent verbal communication and presentation skills.
  • Experience working with different functions and across cultures and partnering with colleagues who represent a diverse selection of experiences and skills.
  • Out-of-the-box thinker, change agile.
  • Leadership, executive maturity, and marketing skills to manage a flagship brand.
  • Demonstrated ability to lead and influence teams in complex matrix environments.
  • An absolute commitment to adherence to all applicable compliance rules and regulations.
Preferred Qualifications
  • Experience in marketing Anti-Infective products or specialty products to hospital customers is a plus.
  • Robust prior brand marketing experience at a Global/Regional and Country level preferred.
  • Prior experience managing direct reports a plus.
Qualifications
  • University degree in Science, Health Sciences, or Business.
  • MBA or advanced degree is an advantage.
  • Demonstrated ability to quickly understand complex scientific content and epidemiology data and use that to articulate a well-defined commercial opportunity.
Work Environment
  • International Travel 15-25%
Benefits

Pfizer offers comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.