Global Brand Leader
2 giorni fa
We are the global leader in the retail hearing care industry with 20,000 professionals in 26 countries. Our people are the most important component of our success.
Job DescriptionAs the Brand & Content Associate Director, you will develop our brand positioning, craft points of difference, and create messaging architecture. You will lead the development and execution of editorial and content strategies that elevate the brand's presence across multiple channels.
Key Responsibilities- Develop our brand positioning, points of difference, and messaging architecture.
- Develop and drive a cohesive editorial content strategy that supports brand goals.
- Lead the content team in planning, creating, and executing multi-channel editorial content.
- Oversee the creation of high-quality content that resonates with specific target audiences.
- Collaborate with internal teams to create integrated content campaigns.
- Manage external agencies, freelance writers, and content creators.
- Ensure brand voice, tone, and messaging are consistent across all touchpoints.
- Lead efforts in crafting brand stories that resonate with customers and stakeholders.
- Maintain and evolve the brand's content guidelines.
- Leverage analytics and performance metrics to track content effectiveness.
- Partner with product, sales, and marketing teams to ensure content supports lead generation and brand awareness.
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