Senior Brand Manager Oncohematology Lead

2 giorni fa


Roma, Lazio, Italia AbbVie A tempo pieno
Job Title: Senior Brand Manager Oncohematology

AbbVie is seeking a highly skilled Senior Brand Manager to lead the development and execution of brand strategies for our Oncohematology portfolio. As a key member of our team, you will be responsible for defining and implementing global and local brand strategies, coordinating marketing activities, and driving business growth.

Main Responsibilities:
  • Business & Financial Acumen: Support the Business Unit Manager in brand financial processes, including budget allocation and monitoring, monthly performance analysis, and brand S&OP preparation.
  • Analysis to Insights: Responsible for market and brand analysis, market research, and trends monitoring to provide actionable insights.
  • Customer Strategy: Lead the development of brand and functional plans, coordinating inputs from brand and in-field team members, and ensuring alignment with the brand strategic framework.
  • Marketing Mix Optimization: Ensure and coordinate the implementation of all activities related to the functional plan, providing an innovative and patient-centric mindset, and a multi-stakeholders approach to meet strategic brand objectives.
  • Effective Engagement: Responsible for digital customer engagement evolution and the delivery of advanced customer experiences via effective communication plans and materials.
  • Internal & External Stakeholder Alignment: Leverage strong relationships with international and local internal stakeholders, and demonstrate a comprehensive understanding of external stakeholders' needs and behaviors.
Qualifications:
  • Degree-level education (or equivalent), preferably in Life Sciences or Economics.
  • Minimum 5 years of relevant experience with a proven track record of success within Biotech/Pharma.
  • Strategic thinking mindset, leadership, coaching, and project management skills.
  • Local and international mobility, and English language proficiency verbally and in writing.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion.



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    {"title": "Senior Brand Manager Oncohematology", "description": "Job SummaryWe are seeking a highly skilled Senior Brand Manager to lead our Oncohematology brand strategy. As a key member of our marketing team, you will be responsible for defining and executing the brand strategy, coordinating marketing activities, and driving business growth.Key...


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