Global Brand Lead, Cresemba

1 settimana fa

Roma, Lazio, Italia Pfizer A tempo pieno
Job Title: Global Brand Lead, Cresemba

The Global Brand Lead for Cresemba is a key role within Pfizer, responsible for managing the global brand strategy and ensuring continued growth for the International Commercial Division. This position offers an exciting opportunity to lead a flagship brand, drive global brand strategy, and launch a new pediatric indication around the world.

Key Responsibilities:
  • Develops the Brand marketing strategy and positioning of Cresemba, including Life Cycle Management.
  • Drives launch excellence for new pediatric indication with development of customer-insight based content generation & launch sequence planning.
  • Co-chairs the CRESEMBA Global Medicines Team (GMT) with Medical, acting as single point of commercial accountability.
  • Acts as commercial alliance lead with partner, Basilea.
  • In partnership with PGS, drives global supply planning and management, a critical activity in an API-constrained supply chain.
  • Supports the development of KOLs and advocacy strategy, including the management of relevant medical education such as congresses and symposia.
  • Manages OPEX and ensure that the brand budget focused and spent against highest mROI priorities.
  • Oversees appropriate market research and implement findings accordingly into the promotional platform to deliver growth opportunities.
  • Monitors and tracks CRESEMBA competitive intelligence and customer insights, incorporating relevant findings into strategies and content.
  • Leads the cross-functional CRESEMBA team in development of the annual Operating Plan deliverables, aligning across key stakeholders to understand opportunities, risks, customer insights. Defines appropriate strategies and tactics to meet and exceed these needs.
  • Constantly looks for ways to innovate our communication approach, leveraging internal resources to deliver best-in-class messages to a broad range of customers.
  • Approaches all tasks with integrity and strives to spark JOY for the team.
Requirements:
  • At least 15 years of pharmaceutical experience with broad knowledge of the industry and healthcare environment.
  • Robust prior brand marketing background (global/ regional / country level) with a strong history of achievement and performance; strong financial acumen required.
  • Demonstrated track record of success in delivering top-line revenue growth and bottom-line performance.
  • Strong interpersonal skills are required, as well as excellent verbal communication and presentation skills.
  • Experience working with different functions and across cultures and partnering with colleagues who represent a diverse selection of experiences and skills.
  • Out-of-the-box thinker, change agile.
  • Leadership, executive maturity, and marketing skills to manage a flagship brand.
  • Demonstrated ability to lead and influence teams in complex matrix environments.
  • An absolute commitment to adherence to all applicable compliance rules and regulations.

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