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Video Marketing Strategist

2 mesi fa

Milano, Lombardia, Italia Amazon Italia Services Srl - B97 A tempo pieno

Important Notice:
This position is a fixed-term contract. Visa sponsorship and relocation assistance are not available for this role.

The EU Social Ads YouTube Video Ads initiative at Amazon empowers our clients to discover and reconnect with products, categories, promotions, and more through engaging video marketing campaigns.

The realm of Video Marketing is dynamic, stimulating, and perpetually changing.

Our team is at the cutting edge of this evolution, ensuring our clients receive the finest experience as they increasingly engage with video content online.

To achieve this, we innovate, learn extensively, and collaborate with a diverse array of internal and external stakeholders to create new customer engagement opportunities.


This Marketing Manager role presents a thrilling chance to gain profound insights into video marketing, actively participate in innovations within this domain, and work alongside various internal and external collaborators to advance Marketing and Technology initiatives.


This position demands an analytical approach, strong business acumen, a commitment to continuous learning, and a high level of accountability to achieve objectives.

The ideal candidate will demonstrate a proactive attitude, a willingness to delve deep into challenges, and a focus on delivering impactful results.

You will manage campaigns and projects from inception to completion, contribute to the development of annual campaign strategies, and collaborate closely with creative, technical, and business intelligence teams.

Key Responsibilities
i) Manage Video Marketing Campaigns comprehensively and achieve measurable outcomes

  • Design, implement, oversee, and refine video marketing initiatives
  • Acquire a thorough understanding and practical application of the necessary tools for campaign execution
  • Regularly assess, interpret, and report on campaign performance metrics
  • Draft and pursue creative briefs, culminating in the completion of creative projects
  • Assist in formulating annual campaign strategies
  • Establish, document, and disseminate best practices in campaign management
ii) Collaborate closely with cross-functional marketing professionals, creatives, technical teams, and business intelligence units

  • Engage with creative partners to define comprehensive processes
  • Work alongside Amazon marketing teams to identify synergies, share program insights, and design collaborative campaigns
  • Coordinate with technical and business intelligence teams to provide insights, data, and knowledge
  • Support other regional Amazon marketing teams in their initiatives
iii) Continuously enhance knowledge about key factors driving innovation in the video marketing sector

  • Explore existing and emerging video marketing solutions, measurement methodologies, and industry best practices
  • Document, implement, and share these insights with partner marketing teams
About the Team

The EU Social Ads YouTube Video Ads initiative at Amazon aids our clients in discovering and re-engaging with products, categories, promotions, and more through captivating video marketing campaigns.

The Video Marketing sector is vibrant, challenging, and ever-evolving.

Our team operates at the forefront of this innovation, delivering exceptional experiences to our clients as they increasingly consume video content online.

To accomplish this, we experiment, learn extensively, and collaborate with a diverse range of internal and external partners to establish new customer engagement channels.

BASIC QUALIFICATIONS
This role is a fixed-term contract. Visa sponsorship and relocation assistance are not available for this position.
4+ years of experience, preferably in digital marketing, product management, or consulting.
Demonstrated analytical and quantitative skills with a passion for analysis and relevant tools.
Interest and eagerness to learn the quantitative and technical aspects of digital marketing.
Comfortable collaborating with a diverse range of partners, including technical (BI/Data Science) and non-technical (marketing and creative) teams.
Excellent verbal and written communication skills in English.

PREFERRED QUALIFICATIONS
A proven history of hands-on problem-solving.
Relevant experience in digital paid marketing, display, social, and search marketing or consulting.
Experience managing online advertising and display campaigns, ideally with publishers such as Facebook, Snapchat, Instagram, Google, etc.
Demonstrated success in driving growth and optimization across key performance metrics.
Proficiency in an additional European language (Italian, Spanish, German, French) is advantageous.