Brand Marketing Manager
9 ore fa
Perrigo is a leading player in the European Consumer Self-Care market and the largest U.S. store brand provider of over-the-counter and infant formula. Our mission is to make lives better through trusted health and wellness solutions, accessible to all.
Job SummaryWe are seeking a Brand Manager to implement and monitor product/brand marketing plans to achieve sales and profit objectives. The successful candidate will work closely with local and global stakeholders to analyze market trends, research consumer markets, and competitors' activities to identify opportunities and key issues.
Key Responsibilities- Analyze market positioning and consumer insights to develop targeted brand strategies
- Take brand ownership and provide vision, mission, goals, and strategies to match
- Translate brand strategies into brand plans, positioning, and go-to-market strategies
- Establish performance specifications, cost, and price parameters, market applications, and sales estimates
- Measure and report performance of marketing campaigns and assess against goals (ROI and KPIs)
- Monitor market trends and research consumer markets to identify opportunities and key issues
- Manage brand P&L to ensure financial shape
- Brand management experience in the FMCG/Consumer Health/Pharma sector (Food Supplements/Medical Devices a plus)
- Experience in devising campaigns that engage, inform, and motivate
- University degree (ideally Marketing/Business/Statistics/Management)
- Excellent understanding of the full marketing mix
- Ability to demonstrate creativity and think outside the box
- Experience working cross-functionally with internal and external partners (creative, media, market research agencies)
- Strong analytical skills and data-driven thinking
- Good communication and interpersonal skills
- Comfortable working with numbers, metrics, and spreadsheets
- Advanced English
- Knowledge of market data analysis (IQVIA/NewLine/Nielsen)
- Advanced Microsoft Office
- Digital Marketing experience a plus
We believe our people are our greatest asset. We offer competitive compensation, benefits tailored to supporting you and your family, and career development opportunities to ensure you feel valued and supported, both professionally and personally.
We promote flexibility with the ability to work two days a week from home in many roles. We are proud to be included in the Forbes list of "America's Best Employers by State 2024".
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law.
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