Digital Analytics Expert

6 giorni fa


Milano, Lombardia, Italia PRADA A tempo pieno
Job Title: Web Analytics Specialist

At PRADA, we are seeking a skilled Web Analytics Specialist to join our Digital Team in Milan HQ. As a key member of our team, you will be responsible for analyzing the performance of our Group websites and providing actionable insights to drive business growth.

Key Responsibilities:
  • Design and maintain reporting solutions to monitor website performance, collaborating with stakeholders to build dashboards using enterprise tools.
  • Deliver ad hoc analysis and insights to stakeholders, suggesting recommendations to improve user experience, conversion rate, and media optimization.
  • Monitor website performance on a regular basis, scouting for issues and proposing opportunities.
  • Conduct A/B testing to optimize site performance.
  • Translate business requirements into actionable analytics solutions.
Requirements:
  • 3+ years of experience in web analytics, preferably in a strategy consulting firm.
  • Bachelor's or Master's degree in a relevant field (Marketing, Statistics, Engineering, or STEM).
  • Excellent analytical skills and attention to detail.
  • Proactive self-starter with the ability to manage multiple initiatives.
  • Full professional expertise on web analytics tools, website management, and conversion rate optimization processes.
  • Proficiency in data visualization tools and Microsoft Office Suite.
  • Highly proficient in spoken and written English and Italian.

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