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Digital Analytics Expert

2 mesi fa


Milano, Lombardia, Italia Tangity A tempo pieno
About the Role

We are seeking a talented Digital Analytics Expert to join our design studio at Tangity, a global studio of the NTT DATA Design Network. As a key member of our team, you will help our clients explore new business opportunities in product analytics, digital analytics, voice of customer, and digital marketing.

Your primary responsibility will be to instill a digital analytics culture by measuring and optimizing the quality of the user experience through quantitative tools in continuous collaboration with all external and internal stakeholders.

Key Responsibilities
  1. Define valuable strategies for proper website/apps/campaign measurement through an ad hoc tracking strategy.
  2. Collaborate in defining the monitoring strategy and designing plans for tracking and measuring the success of services and products.
  3. Monitor product KPIs through analytics tools to report on strategic trends and identify critical issues in achieving business objectives.
  4. Collect user feedback with the aim of identifying areas for improvement to enrich product strategies.
  5. Carry out quantitative user survey activities, including collecting internal research objectives, analyzing flows, defining survey delivery strategies, and implementing and managing delivery tools.
  6. Design and manage data visualization dashboards and provide easy access to data for the Design team and key stakeholders.
  7. Measure, analyze, and monitor website performance trends.
  8. Collect, design, and formalize tracking requirements.
  9. Structure and present analysis to management and stakeholders through actionable reporting and tracking.
  10. Create customized user reporting through Adobe Workspaces & Report.
  11. Manage a CRO roadmap to orchestrate A/B and multivariate tests to improve on-site conversion rates.
  12. Collaborate closely with marketing and IT teams.
Requirements

We are looking for a candidate with 2+ years of experience on complex analytics projects on different platforms. Previous experience in setting up and managing digital analytics tools, such as Adobe Analytics, Google Analytics, and MixPanel, is also required.

Preferred knowledge and use of Qualtrics, Medallia, Talkwalker, and Sprinklr are a plus. Basic knowledge of tag management platforms, such as Adobe Launch, Adobe Dynamic Tag Management, and Adobe Campaign, is also desirable.

Currently valid certifications on Adobe Analytics Business Practitioner or Advanced Google Analytics are a must. Experience with user behavior monitoring tools, such as Contentsquare, and understanding web design basics (UX and UI) are also essential.

Proven experience in team collaboration and the ability to relate with both operational and C-level teams are required.

What We Offer

We offer a range of tailored benefits that support your physical, emotional, and financial well-being. Our Learning and Development team ensures that there are continuous growth and development opportunities for our people. We also offer flexible work options.

We are an equal opportunities employer and believe in the fair treatment of all our employees. We commit to promoting equity and diversity in our employment practices and are a Disability Confident Committed Employer.