Cross-Channel Marketing Specialist

1 settimana fa


Brugherio, Lombardia, Italia QVC A tempo pieno
Commercial Strategy Role

We are seeking a Multiplatform Communication Strategist to join our Commercial Strategy team. In this role, you will develop and implement a strong multiplatform strategy for commercial campaigns, ensuring consistency and cohesion across all channels.

Responsibilities

  • Develop and implement communication strategies and media plans on all channels, together with platform specialists, to drive campaign success.

  • Lead the campaign planning process end-to-end, ensuring frictionless execution on all platforms.

  • Collaborate with platform specialists to implement strategic plans and monitor KPIs for each campaign execution.

  • Collect campaign performance data from each platform based on established KPIs and use analysis to define strategic insights for optimization.

Requirements
  • Bachelor's/Master's Degree preferably in Media, Marketing, Advertising, Digital Media, or equivalent.

  • A minimum of 2-3 years of experience in a Media agency or international company with a proven track record of strategic communication plan implementation.

  • High level of knowledge and understanding of the retail industry, including market and consumer trends.

  • Ability to engage audiences and deliver compelling presentations and briefs.

  • Excellent skills in Excel and PowerPoint and familiarity with AI tools.

What We Offer

We offer a competitive compensation package, hybrid work arrangement, internal café and canteen service, corporate benefits and wellness programs, volunteering initiatives, and opportunities for professional growth.

At QVC, we value talent and strive to create an engaging and caring working environment. If you're excited about retail, media, social, live streaming, technology, customer service, design, and more, you'll find amazing projects to work on.



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