Sales and Marketing Director

7 giorni fa


Milano, Lombardia, Italia Lyca Mobile Group A tempo pieno

We are seeking a strategic digital sales leader to drive growth and revenue for our Italian business.

About the Role
  • Lead and manage Lycamobile's digital acquisition channels, ensuring alignment with business goals and targets.
  • Oversee campaign performance across paid media, social media, affiliates, and SEO to drive gross adds.
Key Responsibilities
  1. Recruit and onboard an in-house digital team, comprising:
  • Social Media Manager
  • Content Creator
  • Paid Media Manager
  • SEO Specialist
  • Affiliates Specialist
Develop role-specific KPIs and ensure the team is equipped to take over operational responsibilities from external agencies.Evaluate and optimize Lycamobile's website customer journey to enhance user experience and increase conversions.Benchmark against market competitors and implement best practices to improve digital touchpoints.Requirements
  • Demonstrated expertise in digital acquisition and sales within telecom or related industries.
  • Proven ability to recruit, onboard, and manage high-performing digital teams.
  • Experience optimizing website user experiences and conversion rates.
  • Strong analytical and problem-solving skills for evaluating agency performance and spend.
  • Excellent communication and leadership skills for managing stakeholders and cross-functional teams.
  • Familiarity with digital marketing tools (e.g., Google Ads, Facebook Ads, SEO platforms, affiliate networks).


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