In store Communication Manager
2 settimane fa
Descrizione del ruolo
Iper La grande i, azienda italiana leader della distribuzione moderna organizzata, cerca un In Store Communication Manager appassionato del settore GDO/Retail per ricoprire un ruolo chiave presso la sede centrale.
Compiti e responsabilità
- Coordinare e gestire un team di risorse tra le due insegne del gruppo (Iper La grande i e Unes Supermercati).
- Coordinare progetti di comunicazione interna ed esterna, garantendo la loro riuscita.
- Contribuire al visual merchandising per offrire un'esperienza di acquisto coinvolgente ai clienti.
- Supervisionare e gestire tutte le attività e i materiali di comunicazione per i punti vendita (fasi di apertura, rebranding, cambi insegne, ecc).
- Gestione dell'allestimento e della decorazione dei punti vendita (es. materiali promo, cartellonistica, ecc).
- Realizzazione e gestione dei materiali POP.
- Contatto e supporto quotidiano ai punti vendita (problem solving, invio materiali, assegnazioni, ecc).
- Gestire i rapporti con fornitori esterni e agenzie di comunicazione.
- Monitorare l'efficacia delle campagne di comunicazione e apportare eventuali miglioramenti.
Requisiti
- Forte leadership e capacità gestionali: capacità di guidare e motivare un team di professionisti e di gestire progetti complessi in modo efficace.
- Visione strategica e pensiero creativo: capacità di sviluppare strategie di comunicazione innovative e di individuare nuove opportunità di crescita per il brand.
- Ottime capacità di comunicazione e relazioni interpersonali: capacità di comunicare in modo chiaro, conciso e persuasivo con persone di diverso livello e ruolo.
- Esperienza consolidata nel settore della comunicazione in store: conoscenza delle migliori pratiche e delle tendenze del settore.
- Conoscenza approfondita del visual merchandising e delle tecniche di retail design: capacità di creare un ambiente di vendita accattivante e coinvolgente per i clienti.
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