Marketing Director

4 settimane fa


Roma, Lazio, Italia Borderless Capital A tempo pieno

About Borderless Capital
Borderless Capital is a leading financial institution that offers innovative solutions for institutional digital asset custody, staking, and markets services. Our team of experts is dedicated to providing secure and integrated solutions to our clients. With a presence in multiple locations, we continue to grow and expand our services.

Position Summary
The Head of Marketing will be responsible for developing and executing the marketing strategy for Borderless Capital. This individual will lead a small team of marketing professionals and work closely with Heads of Business to drive growth, increase brand awareness, and promote our products and services to our target audience.

Responsibilities
• Work seamlessly with Heads of Business to develop and execute the overall marketing strategy for Borderless Capital, including brand positioning, messaging, and go-to-market plans.
• Collaborate with cross-functional teams to develop and drive marketing campaigns that align with business goals and objectives.
• Lead the development and execution of digital marketing campaigns across various channels, including email, social media, search, display, and content marketing.
• Identify and oversee successful panels and side events at leading industry conferences.
• Analyze and report on marketing campaign performance, using data-driven insights to optimize campaigns and improve ROI.
• Manage the marketing budget and allocate resources effectively to ensure the highest return on investment.
• Build and manage a high-performing marketing team, providing guidance, coaching, and mentorship to team members.
• Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing.

Requirements
This role requires a strong understanding of marketing principles and a proven track record of success in developing and executing marketing strategies. The ideal candidate will have excellent communication and leadership skills, as well as the ability to work effectively in a fast-paced environment.



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