Content Strategist and Brand Voice Specialist

2 settimane fa

Quinto di Treviso, Veneto, Italia Alpinestars A tempo pieno

About Alpinestars

Alpinestars is a leading global performance motorsports apparel, protection, and footwear manufacturer with a rich history of innovation and excellence.

We are currently seeking a highly skilled Content Strategist and Brand Voice Specialist to join our dynamic team and support our expanding e-commerce business, performance marketing initiatives, and overall media presence.

The ideal candidate will have a deep understanding of and a genuine passion for motorsport, motorcycling, and the Alpinestars brand.

Key Responsibilities

  • Develop and implement a comprehensive content strategy that aligns with our brand voice and messaging.
  • Write clear, compelling, and on-brand copy for product descriptions, marketing materials, website content, and other e-commerce assets.
  • Collaborate with the marketing and design teams to create captivating visuals and graphics that complement written content.
  • Manage content calendars and schedules to ensure timely delivery of content across all channels.
  • Stay up-to-date with industry trends, motorsport events, and product launches to generate relevant and timely content.
  • Optimize content for SEO to improve search engine rankings and drive organic traffic.
  • Monitor and analyze content performance metrics to identify areas for improvement and inform future content strategies.
  • Uphold brand guidelines and ensure consistency in messaging and tone of voice across all communication channels.

Requirements

  • Bachelor's degree in Marketing, Communications, Journalism, or related field.
  • Minimum of 5 years of experience in copywriting, content creation, or a related role, preferably in the motorsport industry.
  • Native-level proficiency in English with exceptional writing and editing skills.
  • Deep knowledge and passion for motorsport, motorcycling, and the Alpinestars brand.
  • Proven track record of creating engaging and effective content for e-commerce, social media, and marketing campaigns.
  • Strong understanding of SEO principles and best practices.
  • Proficiency in content management systems (CMS) and social media management tools.
  • Excellent organizational skills with the ability to manage multiple projects simultaneously and meet tight deadlines.
  • Creative thinker with a keen eye for detail and design aesthetics.
  • Team player with strong communication and collaboration skills.

Location

This position is available in Asolo (TV) - Italy.

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