Content Strategist and Copywriter

3 settimane fa

Treviso, Veneto, Italia Alpinestars A tempo pieno

Description of the Company

Alpinestars is a leader in the global performance motorsports apparel, protection, and footwear market. With over 60 years of experience, the company has been providing the world's top athletes and motorsports enthusiasts with the most technologically advanced products, combining protection, innovation, and style.

The company is in a powerful growth phase globally, reflecting the strengthening of its staff to join its successful team.

We are looking for a highly skilled Content Strategist and Copywriter to join our dynamic team and support our e-commerce business, performance marketing initiatives, social media channels, and overall media presence.

The ideal candidate will have a deep understanding of and a genuine passion for motorsport, motorcycling, and the Alpinestars brand.

They will play a key role in crafting compelling copy, developing engaging content, and maintaining the brand voice across various platforms.

Responsibilities

  • Write clear, compelling, and on-brand copy for product descriptions, marketing materials, website content, and other e-commerce assets.
  • Develop engaging and innovative content for social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
  • Collaborate with the marketing and design teams to create captivating visuals and graphics that complement written content.
  • Manage content calendars and schedules to ensure timely delivery of content across all channels.
  • Stay up-to-date with industry trends, motorsport events, and product launches to generate relevant and timely content.
  • Optimize content for SEO to improve search engine rankings and drive organic traffic.
  • Monitor and analyze content performance metrics to identify areas for improvement and inform future content strategies.
  • Uphold brand guidelines and ensure consistency in messaging and tone of voice across all communication channels.

Requirements

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Minimum of 5 years of experience in copywriting, content creation, or a related role, preferably in the motorsport industry.
  • Native-level proficiency in English with exceptional writing and editing skills.
  • Deep knowledge and passion for motorsport, motorcycling, and the Alpinestars brand.
  • Proven track record of creating engaging and effective content for e-commerce, social media, and marketing campaigns.
  • Strong understanding of SEO principles and best practices.
  • Proficiency in content management systems (CMS) and social media management tools.
  • Excellent organizational skills with the ability to manage multiple projects simultaneously and meet tight deadlines.
  • Creative thinker with a keen eye for detail and design aesthetics.
  • Team player with strong communication and collaboration skills.

Additional Information

Be part of a passionate team dedicated to delivering top-notch products and experiences to motorsport enthusiasts worldwide.

This position is available in Asolo (TV) - Italy.

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