Content Strategist

About Alpinestars

Alpinestars is a leading global performance motorsports apparel, protection, and footwear manufacturer with a strong presence in the global market.

The company is in a powerful growth phase, reflecting the strengthening of the staff to support its expanding e-commerce business, performance marketing initiatives, and overall media presence.

We are looking for a highly skilled Content Strategist to join our dynamic team and support our marketing efforts.

The ideal candidate will have a deep understanding of and a genuine passion for motorsport, motorcycling, and the Alpinestars brand.

Key responsibilities include:

• Writing clear, compelling, and on-brand copy for product descriptions, marketing materials, and website content.
• Developing engaging and innovative content for social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Collaborating with the marketing and design teams to create captivating visuals and graphics that complement written content.
• Managing content calendars and schedules to ensure timely delivery of content across all channels.
• Staying up-to-date with industry trends, motorsport events, and product launches to generate relevant and timely content.
• Optimizing content for SEO to improve search engine rankings and drive organic traffic.
• Monitoring and analyzing content performance metrics to identify areas for improvement and inform future content strategies.
• Upholding brand guidelines and ensuring consistency in messaging and tone of voice across all communication channels.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in copywriting, content creation, or a related role, preferably in the motorsport industry.
• Native-level proficiency in English with exceptional writing and editing skills.
• Deep knowledge and passion for motorsport, motorcycling, and the Alpinestars brand.
• Proven track record of creating engaging and effective content for e-commerce, social media, and marketing campaigns.
• Strong understanding of SEO principles and best practices.
• Proficiency in content management systems (CMS) and social media management tools.
• Excellent organizational skills with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Creative thinker with a keen eye for detail and design aesthetics.
• Team player with strong communication and collaboration skills.

Additional Information

We offer a dynamic and supportive work environment, and the opportunity to work with a passionate team dedicated to delivering top-notch products and experiences to motorsport enthusiasts worldwide.

This position is available in Asolo (TV) - Italy.