Luxury Brand Director for Strategic Marketing
16 ore fa
About Bulgari
Bulgari, a renowned luxury brand, is seeking a highly skilled Luxury Brand Director for Strategic Marketing to lead its marketing efforts in Italy and Turkey.
The ideal candidate will have at least 5 years of experience in a similar role within the luxury business or equivalent. Fluency in Italian and English is required, as well as budget and reporting skills, project management expertise, and proficiency in IT applications (MS Office).
Job Description
We are looking for a talented professional to coordinate a structured team and be responsible for all marketing and communication activities for Jewelry, Watches, Accessories, and Perfumes, related to Retail, Wholesale, and Franchisee channels.
The successful candidate will define, negotiate, and implement the annual and long-term marketing and communication strategy, ensuring it is well-integrated to guarantee a coherent message to reach the company's objectives.
Key responsibilities include managing the budget, promotional activities for both channels, PR, and Events; setting and implementing the CRM strategy; creating and managing the portfolio of Brand Ambassadors; analyzing and monitoring market trends and competitors' activities; and contributing to create synergies with Europe and Corporate Marketing department.
Required Skills and Qualifications
This position requires a mix of analytical, creative, and leadership skills to support business objectives. The ideal candidate will have:
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