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Digital Marketing and AI Trainee Position

2 mesi fa

Roma, Lazio, Italia Italian Itinerary A tempo pieno
Position Overview:

Embark on a transformative journey in the realm of digital marketing, artificial intelligence, and web development. This internship offers a unique opportunity to engage in digital marketing initiatives, search engine optimization, and the application of innovative technologies to revolutionize the travel sector.

About the Company:
Italian Itinerary is providing an engaging internship experience for both undergraduate and graduate students who are enthusiastic about digital marketing, AI integration, and the travel design sector. This role allows interns to explore the dynamic field of Italian travel design while acquiring practical skills and enhancing their professional toolkit.

Role Responsibilities:

  1. Digital Marketing Initiatives:
    1. Develop and refine advertising strategies across platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
    2. Employ marketing analytics tools to monitor campaign effectiveness and inform strategic decisions.
  2. Search Engine Marketing (SEM):
    1. Conduct PPC, SEO, SEA, CRO, and keyword analysis to boost both organic and paid traffic to the digital assets of Italian Itinerary.
  3. Web Development:
    1. Make necessary updates to the WordPress site.
    2. Collaborate with the team to design compelling marketing materials that resonate with the brand's identity.
  4. AI Strategy Development:
    1. Investigate and implement AI-driven approaches to enhance digital marketing efforts, analytics, and web design.
  5. Market Research & Analytics:
    1. Perform thorough market research to gain insights into consumer behavior and industry trends.
    2. Create and maintain an Excel database for effective data organization and analysis.

Additional Responsibilities:

  1. Guideline Enhancement:
    1. Revise and expand protocols for utilizing various digital marketing tools and platforms.
    2. Concentrate on best practices and optimization techniques.
  2. Collaboration & Training:
    1. Enhance the vendor contact system to improve collaboration.
    2. Engage in specialized online marketing and digital strategy training sessions.

Qualifications:

  • Requirements: A genuine interest in travel and digital marketing. A strong desire to explore AI-driven methodologies. Proficiency in Microsoft Word and Excel is preferred.
  • Qualifications: Self-motivated and proactive. Experience in digital marketing, market research, and analysis is essential. Excellent organizational skills and proficiency in Excel/Word are required. Ability to prioritize tasks and meet deadlines. Willingness to seek assistance when necessary.

Internship Details:
This internship provides a unique chance to immerse oneself in the intersection of travel design, digital marketing, and AI integration within the Italian tourism sector. It encompasses 15-20 hours per week for a duration of 5-6 months. All selected candidates will be required to sign a contract prior to commencing their collaboration.