Digital Transformation Strategist

4 giorni fa

Bardi, Emilia-Romagna, Italia Thales Group A tempo pieno

Job Description:

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  • Develop a comprehensive understanding of the typical buying decision process and buyer's journey map for our clients.
  • Collaborate with Product Line Managers to articulate core messaging components for our offerings, highlighting their unique value propositions.
  • Map our product and services portfolio to the needs of targeted customer segments, ensuring relevance and alignment.
  • Define and execute marketing action plans, including well-defined objectives and key performance indicators (KPIs).
  • Contribute to the development of impactful content in support of sales efforts.
  • Execute promotional activities as outlined in the marketing plan, aligning with Sales, Segment Marketing, and Country/Account Marketing Managers.
  • Monitor and share campaign results and lessons learned with stakeholders, seeking opportunities to improve future initiatives.
  • Explore relevant best practices and innovations to refine the marketing action plan.
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Responsibilities:

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  • Create and manage buyer's journey maps and key personas.
  • Manage campaign deliveries, ensuring timely execution and measurement.
  • Maintain consistent brand approach across all marketing efforts.
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About Thales Group:

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We're a global leader in digital security solutions, trusted by over 30,000 organizations worldwide. Our technologies protect billions of digital interactions, from banking transactions to energy management. We're committed to empowering businesses and governments to make informed decisions in an increasingly complex world.

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Why Work at Thales Group:

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  • Enjoy a dynamic, autonomous work environment that fosters creativity and innovation.
  • Develop your skills in a collaborative setting with experienced professionals.
  • Pursue career advancement opportunities within a globally recognized company.
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Requirements:

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  • Demonstrate strong communication and campaign management skills.
  • Showcase ability to write compelling messaging maps and content briefs.
  • Highlight experience in overall campaign management, targeting, building, launching, and reporting.
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What We Offer:

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  • A competitive salary range of $85,000 - $110,000 per annum, based on location and experience.
  • A comprehensive benefits package, including health insurance, retirement savings, and paid time off.
  • Ongoing training and development opportunities to enhance your skills and knowledge.

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