Digital Product Marketing Strategist for B2C Cloud Solutions

22 ore fa


Bardi, Emilia-Romagna, Italia Pragmatike A tempo pieno

About Pragmatike

We are a cloud computing and distributed systems company with a passion for innovation.

Salary

$120,000 per annum, plus benefits package.

Job Description

We are seeking an experienced digital product marketing strategist to join our team. As a key member of our product marketing team, you will be responsible for developing and executing strategic product marketing campaigns that drive user engagement and retention.

Your primary focus will be on creating comprehensive product marketing content tailored to our current user base, including written, video, graphic, and infographic materials. You will also lead the development and execution of product marketing timelines, ensuring timely deployment, and educate and collaborate with other departments to maintain consistent product messaging across all channels.

In this role, you will have the opportunity to shape and articulate our product storytelling vision and voice for our B2C offerings and negotiate and manage budgets to support large-scale product marketing initiatives.

Required Skills and Qualifications

To succeed in this role, you will need:

  • Exceptional written and verbal communication skills
  • Video/ reel, graphic, and infographic production capabilities (with fluency in relevant AI toolings when necessary)
  • Extensive experience in product marketing and development, particularly in the B2C software/cloud/technology space
  • In-depth knowledge of market trends and product lifecycle management
  • Proven ability to develop and execute strategic product marketing campaigns
  • High degree of empathy, with the ability to understand and address user needs and concerns
  • Strong negotiation skills and the ability to manage budgets effectively

Benefits

We offer a competitive salary, plus a range of benefits, including health insurance, retirement plan, and paid time off.

Others

This is a remote-based position, and we welcome applications from candidates who are able to work within EU timezone (CET +/- 2 hours).



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