Digital PR Specialist: Prestige Beauty Earned Media Assistant

1 settimana fa


Milano, Lombardia, Italia MAC A tempo pieno
About the Role

We are seeking a highly motivated and creative Digital PR Specialist to join our team as an Earned Media Assistant. This role will play a crucial part in supporting the development and execution of earned media strategies across all MAC brands.

Key Responsibilities
  • Participate in the development and implementation of earned media strategies, working closely with cross-functional teams to ensure seamless execution.
  • Influencer mapping, scouting, and pre-screening to identify key partners that align with our brand values and objectives.
  • Maintain a thorough understanding of influencer KPIs and press coverage, analyzing data to inform future strategy and optimize results.
  • Prepare regular reports on influencer and press activity, providing actionable insights to drive business growth.
  • Provide operational support for seeding activities, ensuring timely and effective delivery of products and materials to key influencers and press contacts.
  • Collaborate with event teams to create and manage events that showcase our brand's products and values, driving engagement and brand awareness.
  • Support the press office management team in maintaining accurate records and coordinating responses to media inquiries.
Requirements
  • Strong knowledge of new technologies and platforms, with a focus on TikTok and its evolving landscape.
  • Excellent communication and multitasking skills, with the ability to adapt quickly to changing priorities and deadlines in the digital world.
  • A strong interest in trends and staying up-to-date with the latest developments in digital PR and influencer marketing.
  • A willingness to test, learn, and challenge the status quo, driving innovation and growth within the company.
  • An undergraduate degree in Marketing or Communications, with a solid foundation in content strategy and optimization.
  • Fluent English language skills, with excellent written and verbal communication abilities.
What We Offer

As a Digital PR Specialist at MAC, you can expect a competitive salary of $65,000 - $80,000 per year, depending on experience and qualifications. Our comprehensive benefits package includes health insurance, retirement plans, and opportunities for professional growth and development.


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