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Global Marketing Launch Strategist

3 mesi fa

Piacenza, Emilia-Romagna, Italia Nilfisk Group A tempo pieno

Position Overview:

The Global Product Marketing Launch Strategist plays a pivotal role within the Global Product Marketing team, focusing on the execution of comprehensive marketing communication strategies for product launches. This position is integral to the product launch process, ensuring the creation of engaging, value-driven marketing content and the selection of appropriate communication channels.

In collaboration with various teams, including commercial, product management, and insights, the Global Product Marketing Launch Strategist will analyze launch KPIs, product advantages, and customer insights to inform marketing strategies.

Key Responsibilities:

  • Formulate effective global marketing communication strategies and plans tailored for new product launches, incorporating regional considerations.
  • Collaborate with regional marketing teams to establish launch plans, set KPIs, and oversee both global and regional product launches.
  • Work alongside internal and external creative partners to develop compelling product content.
  • Transform technical specifications into clear benefits, enhancing product messaging to differentiate new offerings in the marketplace.
  • Craft persuasive messaging across various marketing channels, including landing pages and advertising campaigns, in partnership with the insights team and regional marketing teams.
  • Facilitate the communication of new product vision and value to the sales team, creating tools that streamline the sales process.
  • Monitor and assess launch success in collaboration with regional marketing and product management teams.

Candidate Profile:

The ideal candidate is a blend of creativity and analytical prowess, possessing relevant experience in launching B2B products on a global scale through diverse channels and advanced product marketing techniques. A proactive, self-motivated individual, you will thrive in a collaborative environment, engaging with a wide range of stakeholders across different time zones.

Essential Skills and Qualifications:

  • Proven track record as a Product Marketing Manager or in a similar capacity.
  • Experience in crafting product marketing strategies aimed at expanding market share and boosting end-user demand.
  • Strong collaborative skills with a demonstrated ability to manage stakeholders across various departments and levels.
  • Exceptional verbal and written communication skills in English.
  • Analytical mindset with the ability to derive insights from qualitative and quantitative data.
  • Experience in developing and managing strategic plans and tactical actions.
  • Passion for the industry and a high degree of customer focus.
  • Ability to prioritize tasks and manage multiple projects simultaneously.
  • International experience is preferred.

About Nilfisk Group:

At Nilfisk, we are committed to innovation and technology that enhance health and safety through cleanliness. We believe that diverse perspectives lead to the best outcomes, and we encourage our employees to express their ideas and opinions freely. Our focus on growth and sustainability drives everything we do, and we support our team members in their pursuit of a cleaner future.