Product Owner CRM
4 settimane fa
Descrizione del ruolo
Unieuro SpA è alla ricerca di un/a Product Owner CRM & Marketing per il Team Dati ICT di Unieuro. In qualità di figura chiave all'interno della struttura, la risorsa contribuirà alla crescita dell'Azienda, attraverso la modernizzazione dell'utilizzo di dati intelligenti all'interno dei processi decisionali e nella fornitura di servizi personalizzati ai clienti Unieuro.
Compiti e responsabilità
- Disegnare e gestire data products che permettano di rappresentare e comprendere l'utente e le sue interazioni nelle diverse piattaforme cercando di facilitare la comprensione e l'utilizzo di questi dati al fine di offrire servizi personalizzati agli utenti
- Contribuire al rinnovamento delle soluzioni che permettano una migliore gestione dell'interazione con l'utente cross canale anche attraverso un utilizzo, una accessibilità ed una gestione dei dati intelligente
- Gestire l'ideazione e l'implementazione di Data Web Application che abbiano caratteristiche di embedded analytics, funzionalità operative e funzionalità di AI e AI Generativa
- Facilitare la conversazione tra i diversi gruppi di lavoro e concordare le priorità progettuali o funzionali
- Coordinare un team progettuale dedicato all'implementazione di applicazioni, data products, insights intelligenti e ne gestirà i relativi costi di sviluppo, consumi e risorse
- Utilizzare Data Ownership Practices per la realizzazione dei data products, definendo metadati, SLA e governance e ne sarà responsabile in termini di qualità, di adoption e di utilizzo
- Governare i processi e le politiche di accesso a dati e privacy dei propri data products
- Contribuire allo sviluppo e alla diffusione di best-practices di creazione ed utilizzo Data Products per l'innovazione dei processi aziendali, attraverso la partecipazione attiva a data-community
Requisiti per l'incarico
- Laurea in Informatica, Statistica o partecipazione a corsi e master nell'ambito del Data Management/Analytics ed AI
- Minimo 3/4 anni di esperienza come data engineer, data analyst o affini
- Partecipazione alla definizione e realizzazione di progetti dati con tecnologie Cloud che riguardino Customer Identity o CIAM, Identity Resolution, CRM, Loyalty, Customer Data Platform (CDP)
- Eserienze progettuali che lo hanno portato a comprendere processi di customer engagement E2E dell'utente cross canale e per la gestione di consensi e di temi legati al trattamento dei dati personali e GDPR
- Requisiti tecnici: capacità di analisi e modellazione dati con tecnologie Cloud e linguaggi quali SQL, Python, Spark, ecc, utilizzo di strumenti di BI e Analytics, conoscenza di architetture dati abilitanti a percorsi di data modernization, quali Data Mesh e Data Fabric
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