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Marketing Director

2 mesi fa

Milano, Lombardia, Italia Amazon EU SARL (Italy Branch) A tempo pieno
Marketing Manager Job Description

Amazon EU SARL (Italy Branch) is seeking a highly skilled Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing customer-facing multi-channel strategies to drive awareness, attract new customers, and increase retention.

This is a unique opportunity to play a key role in an exciting and groundbreaking new initiative at Amazon. You will be responsible for crafting both acquisition and lifecycle marketing strategies, segmenting, targeting, and communicating with customers to build awareness and drive traffic to our new business.

The ideal candidate must be able to think and act both strategically and tactically, delivering a comprehensive marketing plan that builds awareness and drives traffic to our new business. You should be innovative, leadership-oriented, and an effective communicator, with a proven track record of taking ownership and driving results.

Key Responsibilities:
  • Develop multichannel marketing and communication plans across online channels, including online display, sponsored links, email, onsite, paid social, and integrated campaigns.
  • Manage campaign execution while achieving key performance metric goals.
  • Work with internal and external marketing teams to develop and execute marketing creative.
  • Create and analyze performance metrics and make business decisions about future direction based on performance.
  • Evangelize program initiatives internally and externally to build awareness and drive participation.
  • Partner with various technical and business teams to build supporting automation.
Requirements:
  • Relevant work experience in online and offline marketing, brand management, or a related field.
  • Bachelor's degree in Marketing, Business, or a related field.
  • Knowledge of current marketing measurement practices and attribution methods in online and offline channels.
  • Demonstrated experience using marketing metrics to drive business decisions.
  • Demonstrated experience owning multichannel marketing programs end-to-end.
  • Highly analytical skills with advanced Excel capabilities.
  • Proven track record of taking ownership and driving results.
  • Fluency in Italian and English. Spanish is a nice to have.