Product Marketing Manager

3 settimane fa

Tivoli, Lazio, Italia Yokohama TWS A tempo pieno
About Us

We are Yokohama TWS, a leading global supplier of tires and complete wheels for the agricultural, material handling, construction, and motorcycles segments. Our solutions provide a more productive and sustainable performance for our customers.

We pair the expertise and power of our global reach with the care and knowledge of local proximity. This brings innovation, technology, and sustainability together to answer the specific needs of our customers.

We are a global Company with a local reach, operating in more than 50 Countries worldwide with 6,700 employees of 40 different nationalities, 14 state-of-the-art plants, and 4 innovation centers.

Job Description

As a Product Marketing Manager for Material Handling, you will have the chance to manage the entire life cycle of product development and drive all the marketing activities to ensure we meet our challenging sales targets for this segment.

This position comes with global responsibility for our products, allowing you to shape the strategy and influence markets around the world.

Key Responsibilities
  • Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify global market opportunities for the product/service.
  • Prepare sales forecasts and budgets; monitor sales volumes, revenues, and costs against forecasts; and adapt plans to improve the sales performance of the product/service.
  • Manage existing product ranges throughout the entire product life cycle and provide technical product training/information and new tools to support global sales.
  • Contribute to PR, events, and exhibitions for the specific segment, liaising with advertising and promotions specialists to design global sales campaigns.
  • Oversee product development and design, set prices, launch new products, support advertising campaigns, and monitor global sales performance.
Key Requirements
  • Master's Degree in Marketing, Economics, Business-related fields, or Engineering.
  • 3 years of experience in a similar role within a complex multinational environment.
  • Advanced proficiency in MS Office.
  • Fluent in English.
  • Ability to manage complexity and work towards challenging targets.
  • Ability to lead and engage the team.

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