Emea Consumer Pc Marketing Director

3 settimane fa

Cremona, Lombardia, Italia Lenovo A tempo pieno
About Lenovo

We are a global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets.

Focused on a bold vision to deliver smarter technology for all, we have built on our success as the world's largest PC company by further expanding into growth areas that fuel the advancement of 'New IT' technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.

This transformation together with our world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit , and read about the latest news via our StoryHub .

About the Role

You will be the focal point and EMEA Marketing expert for all for the entry and premium PC portfolio.

You will work closely with internal cross-functional departments, external alliance partners, agencies, partnering with all EMEA countries.

You will drive EMEA Strategic direction and end-to-end leadership of the PC portfolio (Yoga/IdeaPad).

You will drive End-to-End Marketing Campaign planning, execution & performance (ROI) tracking, working closely with the Media COE, 4P, PR, E-Commerce and Marketing Ops teams.

You will monitor EMEA brand health across Brand Tracker and Real-Time Brand Tracker metrics, analyzing insights and working with countries to turn insights into action plans, across all EMEA countries.

You will work with closely with Marketing Ops managing EMEA budgets ensuring effective planning & utilization of quarterly budgets, compliant usage of alliance funds, timely POE submission resulting in 100% alliance claims.

You will manage relationships with all external EMEA alliance partners, as well as WW Marketing Teams, ensuring EMEA priorities are reflected in global strategies and localizing all content for EMEA countries.

You will also lead regular interlocks with EMEA Country Marketing teams, ensuring execution is line with EMEA strategy and summarizing all key country activity to create an EMEA activity calendar.

You will pushing back on activity which is not inline with strategic direction and work with countries to optimize activities as well as share best practice between countries to maximize efficiencies and avoid duplication of efforts.

You will also work very closely with PR, managing our EMEA seeding unit programs.

As well as localizing, translating and adapting WW content for EMEA requirements, including content adaptation for SATL campaigns with EMEA countries.

Ensure an integrated approach with close collaboration across the broader team (Services, Visuals, Accessory etc.).

What We Will Offer You

Competitive compensation

Positive work-life balance

Learning and development

Life insurance, Private Medical Insurance

Long Service Awards

Employee Purchase scheme (online discounts for employees, Family & Friends)

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

If you require an accommodation to complete this application, please

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