Product Marketing Specialist
1 settimana fa
At Automobili Lamborghini S.P.A., we strive to create a unique work environment where diversity and individuality are valued. We prioritize work-life balance, offering flexible working arrangements to allow our employees to dedicate time to personal and professional growth. Our commitment to inclusivity is reflected in our certification as a Top Employer, where we prioritize employee well-being and development.
Our MissionWe aim to contribute to a sustainable future by fostering a culture of innovation and excellence. Our team is comprised of authentic, brave, and ambitious individuals who are eager to push boundaries and drive results. We believe in empowering our employees to take ownership of their work and shape the future of our iconic brand.
About the JobWe are seeking a skilled Product Marketing Specialist - Accessories to join our headquarters in Sant'Agata Bolognese. As a key member of our Aftersales Business Development team, you will be responsible for enhancing our accessory product offer through effective marketing and communication strategies. Your primary objective will be to increase product portfolio awareness among dealers and final customers, driving sales performances and leading the Accessories business.
Key Responsibilities- Manage the Accessories products portfolio, ensuring a comprehensive life cycle for each range available.
- Monitor retail positioning, market trends, and competitors' offers for Accessories products.
- Develop business plans and strategies for Accessories, in collaboration with the Aftersales Marketing Coordinator.
- Conduct market research to propose new accessories based on dealers' and customers' requirements.
- Manage the launch phase for new products, activating marketing and communication channels (global and local), including business case analysis.
- Develop marketing and communication tools (B2B and B2C) to increase product awareness and sales efficiency.
- Develop Sales and Promotions plans for each year to sustain Accessories target achievement.
- Define Pricing Strategy for Accessories in collaboration with the Spare Parts Pricing Strategy Specialist.
- Develop Accessories media plans, events, and PR activities in collaboration with the Aftersales Marketing and Communication Specialist.
- Manage digital tools and IT projects (e.g., Car Configurator, Loom) for Accessories-related topics and areas.
- Monitor Sales performances for Accessories through Company tools, identifying countermeasures when necessary.
- Plan and monitor dedicated budget expenses to support Accessory business.
- Support Regional Offices and Dealers' Network in activating local events and marketing programs (including participation in events and dealers' visits).
- Support Aftersales Supply Chain in forecasting exceptional volume increases for Accessories.
- Participate in Group meetings and projects to create synergies with other brands for Accessories-related topics.
We are looking for a highly skilled and experienced professional with a strong background in Automotive, preferably in Accessories/Product Marketing. Your qualifications should include:
- University degree in Economics and/or Marketing.
- Passion for cars and automotive.
- Minimum 5-7 years' experience in Automotive, preferably in Accessories/Product Marketing.
- Fluent English, Italian, and German (considered a plus).
- Project management and target-oriented analysis skills.
- Strong experience with main tools (SAP, Excel, Microstrategy, Salesforce).
- Problem-solving attitude and strong team work approach.
- Excellent communication and relational skills.
- Availability to travel.
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Product Marketing Specialist for Accessories
1 settimana fa
Sant'Agata Bolognese, Emilia-Romagna, Italia Automobili Lamborghini S.p.A A tempo pienoAbout Us At Automobili Lamborghini, we are dedicated to embracing and promoting the individuality of each team member, recognizing the value that diversity brings to our organization. We prioritize flexibility in our work arrangements, allowing you to balance your professional responsibilities with personal commitments. We seek individuals who aspire...
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Product Marketing Specialist for Accessories
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Sant'Agata Bolognese, Emilia-Romagna, Italia Automobili Lamborghini S.p.A A tempo pienoAbout Us At Automobili Lamborghini, we are dedicated to celebrating the individuality of every team member, recognizing the value that diversity brings to our organization. We prioritize flexibility in our work environment, allowing you to balance your professional responsibilities with personal commitments. We seek individuals who are eager to make a...
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