Global Conversion Rate Optimization Lead
1 settimana fa
We are seeking a highly skilled Global Conversion Rate Optimization Lead to join our team at Technogym. As a key member of our digital marketing team, you will be responsible for leading all operations to execute global CRO strategies, ensuring they are adapted and optimized on every stage and touchpoint of the funnel.
Key Responsibilities- Design, implement, and analyze A/B and multivariate tests across different countries and touchpoints to drive improvements in conversion rates and other key performance indicators (KPIs).
- Analyze the customer journey and conversion data across all channels, focusing on how interactions on one channel influence conversions on others.
- Identify critical points and opportunities for improvement, then implement and test modifications to optimize the overall customer experience.
- Analyze sales data, customer feedback, and market trends in order to provide actionable insights to refine product offerings and develop commercial strategies to meet market demand and drive profitable revenue growth.
- Collaborate closely with the digital marketing team to provide data-driven insights and strategies, optimizing marketing campaigns and ensuring alignment with broader objectives.
- Utilize Google Tag Manager, Google Analytics, PowerBI, BigQuery and other analytics tools to set up international tracking, collect cross-border data, and deliver actionable insights tailored to each market.
- Work closely with regional teams to understand local consumer behavior and refine website user experience and conversion strategies accordingly.
- Present test findings, regional insights, and recommendations to global stakeholders and provide ongoing reporting on the performance of the e-commerce platform in different countries.
- Keep track of key performance metrics in real-time to detect anomalies or significant changes, and ensure data management complies with privacy and security regulations such as GDPR.
- Stay updated with global e-commerce trends, technologies, and best practices to drive continuous improvement and competitive advantage.
- Proven global experience in e-commerce conversion rate optimization, digital marketing, or a related field, with a clear understanding of different cultural and market conditions.
- Strong analytical skills with experience in Google Analytics, Google Tag Manager, and other analytics platforms.
- Solid experience with A/B testing and multivariate testing tools, with a track record of implementing successful global CRO initiatives.
- Knowledge of UX/UI principles and the ability to adapt strategies to cater to diverse global audiences.
- Exceptional problem-solving abilities and a data-driven approach to decision-making across multiple markets.
- Excellent communication and collaboration skills, with the ability to work effectively with teams from different countries and cultural backgrounds.
- Bachelor's degree in Marketing, Business, Statistics, Computer Science, or a related field; a Master's degree or relevant certification is a plus.
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