Brand Activation Manager
4 settimane fa
Key Responsibilities:
Execute the yearly marketing plan with excellence, focusing on omni-channel consumer and shopper marketing plans, and reviewing its effectiveness.
Shape future plans for Kellanova's in the Italian Salty Snack category, creating customer amplification plans in-store.
Manage Sell in/Sell out data analysis for Kellanova and key competitors, evaluating market share performance and initiatives.
Take ownership of the below-the-line budget, reviewing investments and ROI to drive continuous improvement.
Directly involved in commercial initiatives and new launches management, serving as the point of contact for core brands with internal and external stakeholders.
Requirements:
A passion for brands and bringing them to life across Italy.
Experience in marketing/activation roles, preferably in FMCG.
A focus on results with a strong analytical approach, strategic mindset, and ability to identify future opportunities and influence plans.
Fluency in both Italian and English.
About Kellanova:
Kellanova is a snacks-led powerhouse, driven by its vision to be the world's best-performing snacks company. Our portfolio includes iconic brands like Pringles, Cheez-It, and Pop-Tarts.
We celebrate boldness, empower our people to challenge the status quo, achieve results, and win together. Our focus on Equity, Diversity, and Inclusion enables us to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents, and ideas.
We are an Equal Opportunity Employer, committed to providing an inclusive work environment and embracing the diverse talent of our people.
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