Strategic Marketing Manager

6 giorni fa


Milano, Lombardia, Italia Allegro MicroSystems A tempo pieno
Job Title: Strategic Marketing Manager

Allegro Microsystems is seeking a highly motivated and experienced Strategic Marketing Manager to join our High Performance Power (HPP) Business Unit. As a key member of our team, you will be responsible for developing and executing go-to-market strategies, business initiatives, and product roadmaps to drive growth and revenue in the LED Driver market for Automotive Lighting applications.

Key Responsibilities:
  • Create and manage LED Driver portfolio strategies worldwide
  • Support the Sales team to develop business at Strategic and Key accounts as well as broad market customers
  • Interact with and provide guidance to product and technical teams to create differentiated products and solutions for the Lighting space
  • Engage with lead customers to identify system-level requirements for solving real customer problems, formulate partnership strategies, and drive deeper technical engagements
  • Identify and investigate emerging markets/applications to extend Serviceable Available Market (SAM) and drive future growth, aligning the highest potential with either available or new technology opportunities as appropriate
  • Produce, track, and promote annual plans based on research, market data, and customer inputs
  • Create thought leadership content and brand awareness campaigns working with digital marketing team to promote Allegro in the focus market segment
Requirements:
  • Bachelor or Master of Science Degree in Electrical or Computer Engineering. Master of Business Administration degree desirable but not required
  • 5+ years experience in the electronics or semiconductor industries, with experience in Automotive Lighting products
  • Fundamental awareness of best marketing, research, and business planning practices
  • Success with data and research-driven market strategies
  • Knowledge of technology trends and disruptions in technology that impact our customers
  • Ability to present and speak in front of Allegro leadership and customer/market audiences
  • Experience executing Go-to-Market strategies for new and existing products
  • Ability to travel to visit customers in US, Europe, and Asia


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