Associate Marketing Manager, Running

1 giorno fa

Bolzano, Trentino-Alto Adige, Italia New Balance A tempo pieno

About Us:

New Balance is a leading global athletic footwear and apparel company that has been empowering people through sport and craftsmanship since 1906. Our mission is to create positive change in communities around the world by innovating fearlessly and challenging conventions. We foster a culture of inclusivity and respect, where every associate feels valued and inspired to shape the future of our industry.

Our Running Program:

'Run Your Way' is a critical initiative that manifests our brand values and mission. We are seeking a passionate and dedicated Associate Marketing Manager to drive this mission forward and develop our running program in the Italian region.

Job Mission:

To develop and execute New Balance's running program in Italy, working closely with key trade partners and run clubs. The successful candidate will be responsible for establishing relationships, building our running club portfolio, and ensuring the brand meets its commercial objectives. This role will play a crucial part in bringing our global running marketing plans to life in the Italy market.

Key Responsibilities:

  • Lead the implementation and activation of the Global/Regional Running marketing strategy, aligning with the regional teams to focus on key opportunities and requirements for the Italy region.
  • Develop and execute New Balance's approach to running events, activations, and community in Italy, ensuring brand consistency and authentic NB experiences.
  • Build and develop NB's run club portfolio through engaging and maintaining run club relationships, seeding, retailer partnerships, activations, local community initiatives, and key regional events.
  • Support the planning and lead delivery of marketing activations in-line with key cultural moments/strategically important events, developing trade opportunities and partnerships.
  • Support the running wholesale Trade Marketing and Tech Rep team to deliver concepts that engage with run specialty retailers & key accounts.
  • Plan and execute the running calendar and oversee brand events in Italy (product launch events, football events, etc.).

Requirements for Success:

  • 3-5 years of practical marketing experience, leading local marketing, or trade marketing strategy and/or execution.
  • Passion and interest in running, with a deep understanding of the running market and running consumer in Italy.
  • Experience of agency management and content-led-channels across social, PR, influencer, and creative.
  • Knowledge of the Italian Wholesale Landscape in running footwear.
  • Marketing and/or Trade Marketing activations experience.
  • Experience in project management, including budget-management and reporting, with a solid knowledge of Excel and PowerPoint.
  • Great communication skills and working knowledge of English.
  • Ability to work with multiple stakeholders within the Italy team and EMEA team.
  • Proactive, enthusiastic approach and ability to multitask.
  • Willingness to travel for work and to work weekends/evenings if needed.

About New Balance:

New Balance offers a dynamic and international environment where our passion for sport and the brand is always at the forefront. You will receive an employee discount on our products and expect a modern workplace and a varied job in a motivated and sports-enthusiastic team.

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