Senior Analytics and CRO Strategist
1 settimana fa
The purpose of this role is to drive business growth through data-driven insights and strategic decision-making. As a Senior Analytics and CRO Consultant, you will be responsible for implementing and executing Analytics and CRO initiatives that align with the company's strategy, ensuring the development and maintenance of client performance targets.
Key Responsibilities:- Guide clients through digital transformation processes, leveraging empathy and understanding of their needs to drive successful outcomes.
- Develop and present data-driven reports and presentations to clients and internal teams, providing actionable insights and recommendations.
- Conduct ad-hoc analyses, including campaign flights, channel performance, and funnel analysis, to inform business decisions.
- Manage the Google Analytics console and implement tracking via tag manager, ensuring accurate and reliable data.
- Define measurement strategies and monitor KPIs in accordance with client needs, providing regular updates and insights.
- Collaborate with company teams to understand client needs and develop tailored solutions.
- Coordinate and supervise projects related to Digital Analytics, ensuring seamless execution and stakeholder engagement.
- At least 2-3 years of experience in setting up tracking systems and reporting for medium to large clients on Google Analytics and/or Adobe Analytics platform.
- Degree in Technical-Computer Science, Engineering, Internet Sciences, Statistics, Marketing, Mathematics, or Physical sciences.
- Excellent knowledge of Google Analytics and/or Adobe Analytics, with a strong understanding of data analysis and interpretation.
- Good knowledge of Google Tag Manager and/or Adobe Launch, with experience in implementing tracking and measurement solutions.
- Knowledge and use of A/B testing and other testing methodologies, including Adobe Target and Contentsquare.
- Excellent skills in using Google Presentation (or Powerpoint) and Google Sheet (or Excel), with experience in data visualization and reporting.
- Basic knowledge of Web Marketing, SEO, and SEM, with a strong understanding of digital marketing principles.
- Excellent knowledge of the Italian language, with good knowledge of the English language.
We value diversity and are committed to creating an inclusive environment. We welcome all qualified candidates, regardless of gender or background. If you feel inspired by our company culture and values, we encourage you to apply online. Please indicate your salary expectations and possible entry date. We look forward to hearing from you.
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