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Marketing & Communication Director
2 mesi fa
Job Title: Marketing & Communication Manager
Job Summary:
We are seeking a highly skilled Marketing & Communication Manager to join our team at Antal International Network. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to promote our brand and services.
Key Responsibilities:
- Marketing Strategy: Assist the Group Marketing Director in defining the new strategy and positioning of the Hotel, including market research and competitor analysis.
- Budget Management: Manage the Hotel Budget regarding Marketing activities/initiatives, ensuring effective allocation of resources.
- Content Creation: Update and manage the website and platforms with new content, photos, videos, and promotions, as well as coordinate content development and editorial plan for Hotel's social channels.
- Social Media: Coordinate strategic activities for sponsored social media campaigns, including social media analytics and reporting.
- Local Press: Manage local press relationships, publishing hotel events, and sharing initiatives/press releases.
- Event Planning: Create an in-house calendar of events and enhance Marketing & Communication opportunities with Luxury Travel Networks.
- Communication Plan: Define the communication plan and calendar of events for the F&B outlets.
- PR and Influencer Relations: Develop, in collaboration with the PR Director, a customized program for national and international journalists, influencers, correspondents, and local press.
- Relationship Management: Support the Hotel General Manager in managing relationships with local institutions/organizations to which the Hotel is linked.
Requirements:
- Experience: Proven working experience in Marketing & Communication (at least 3/4 years).
- Education: Bachelor's degree in Marketing, Communications, or related field.
- Skills: Excellent writing and communication skills, leadership and team player, social networking experience, online marketing knowledge, and fluency in both Italian and English.