Senior Category Strategist: Taste Elevation Expert

2 giorni fa


Milano, Lombardia, Italia Heinz A tempo pieno

At Heinz, we're looking for a talented Senior Category Strategist to join our team. This role is responsible for driving business growth and developing strategies that elevate the taste experience of our consumers.

Job Overview

We have an excellent opportunity available for a Commercial Category Lead - Sauces Condiments to make a difference at Kraft Heinz.

Reporting into the Head of Commercial Category, you'll be working in a high-performing team alongside peers who are always trying to reach new heights.

This is a strategic key role with a strong influence both internally and externally in our most relevant category, sauces and condiments, with our beloved brands Heinz and Kraft.

The delivery of the Category strategy and execution will be your primary responsibility.

  • Define category Taste Elevation strategy for GDO, HCD
  • Category/brand development and PL management
  • Provide a category lens and strategic guidance for the business (both sell-in and sell-out)
  • Manage and define a dual brand strategy for our leading brands Heinz and Kraft, with a strong exposure to Italy and abroad
  • Plan Go-To-Market on the basis of the key sales fundamentals execution drivers
  • Enhance products visibility (on shelf and extra display)
  • Provide an analytical and concise guide for business
  • Analyze root causes for category and brand development
  • Lead internal performance review with senior management and board of directors
  • Develop specifics action plan
  • Ensure proper execution of plans
  • Track vs action plan and evaluate learnings
  • Secure and challenge category forecast
  • Manage and lead internal reports and routines
  • Manage key internal cross-functional stakeholders (Marketing, RGM, Finance, Demand Planning, Sell out..)
  • Manage and lead external relations with sales and customer meetings
  • Develop the team to its maximum potential and growth
About You

To succeed in this role, you'll need:

  • Bachelor's or master's Degree
  • 8+ years of previous experience in Sales or Category roles
  • RGM, finance, data analysis and/or consulting backgrounds will be positively assessed
  • Proven track record of advanced analytical skills, problem-solving as an owner, taking on entrepreneurial challenges, and simplifying complex issues
  • Excellent communication skills
  • Ability to lead in a challenging environment with international stakeholders
  • Strong Project Management skillset; ability to demonstrate strong influencing and stakeholder development skills
  • Deep knowledge of FMCG or Food Beverage industry will be considered a strong added value
  • Advanced technical proficiencies in Office (Excel and PowerPoint)
  • High proficiency in English is mandatory
  • Proven people management skills
What We Offer

As part of the Kraft Heinz family, you'll enjoy:

  • A daring employer where each employee is top of mind
  • A fast career track like only few other companies can match
  • A permanent contract

Estimated salary: €80,000 - €120,000 per year, depending on experience.

Location: Milano.



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