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Senior Media Consultant

2 mesi fa

Milano, Lombardia, Italia dentsu A tempo pieno

About the Role:

We are seeking a highly skilled Senior Consultant to join our team in Milan. As a Senior Consultant, you will be responsible for delivering effective offline media plans, based on media objectives and given a specific budget, following the entire process from competitive analysis, through selection of channels and vehicles, optimization of scheduling to post analysis.

Key Responsibilities:

  • Execution and contribution to the strategy, media planning according to the guidelines supplied by the leader
  • Manage day-to-day operations, maintaining a high standard of operational excellence
  • Build and maintain strong and trusting relationships with clients, serving as day-to-day point of contact and responding to all client requests and inquiries
  • Understand the client's goals and work collaboratively to achieve results
  • Monitor the client's competitive landscape, industry changes and client business results, translating those into actionable recommendations
  • Measure and analyze results in terms of media and business KPI. Regular reports on what is working, what is not and propose adjustments to reach the client target
  • Coordinate with internal professionals for full 360° communication approach
  • Involved in a global governance framework
  • Simplify complexities and deliver added value in each step of the process

Requirements:

  • Very good knowledge of English
  • Proficiency in using standard planning tools and media research (Kimono, Arianna, Kubik, AQX Nielsen)
  • 6-8 years of media agency offline experience (plus offline media planning TV)
  • High skills at preparing a consistent media plan, considering all requirements and a budget
  • High skills in coordination and planning
  • Good knowledge of Excel, Power Point
  • Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers
  • Must be able to work in a team and meet deadlines and client needs
  • Cross-media approach online and offline to set up the right balance
  • Positive and collaborative attitude
  • Problem-solving skills
  • University degree in Communication / Economics or relevant studies